Junior UA/Growth Manager

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟢 Junior

📈 Marketing de croissance

🦅 Parrain de Visa H1B

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Xsolla

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2005

🎮 Jeux vidéo

🛍️ eCommerce

☁️ SaaS

Gaming • eCommerce • SaaS

Xsolla est une entreprise spécialisée dans les solutions de commerce pour les jeux vidéo. Elle fournit des outils et des services qui permettent aux développeurs de jeux vidéo de monétiser, distribuer et financer leurs jeux, les aidant à augmenter leurs revenus à n'importe quelle étape de développement. Xsolla propose une large gamme de solutions telles que des magasins en ligne personnalisables, le traitement des paiements, la prévention de la fraude et des packages sociaux pour améliorer l'engagement des joueurs. Avec plus de 19 ans d'expérience dans l'industrie du jeu vidéo, Xsolla collabore à l'échelle mondiale avec des développeurs et des éditeurs pour gérer la conformité, les taxes et les complexités opérationnelles, leur permettant de se concentrer sur la connexion avec leurs joueurs. Ses services sont conçus pour fonctionner avec des plateformes de développement de jeux populaires comme Unity, Unreal et Cocos Creator, en prenant en charge un large éventail de méthodes de paiement locales à travers le monde.

Description

• Support and help execute day-to-day user acquisition campaigns across key paid channels (Meta, Google/YouTube, LinkedIn, Mobile DSP's) in alignment with product goals and growth targets. • Plan, launch, and optimize performance campaigns across B2B and B2C objectives, driving measurable outcomes like leads, installs, registrations, purchases, and ROAS. • Contribute to a structured testing roadmap across targeting, creative concepts, bidding strategies, and landing flows, helping prioritize tests and document results. • Monitor campaign performance regularly; flag performance shifts and surface optimization recommendations (budget pacing, creative rotation, audience adjustments, bid changes) to senior team members. • Work closely with Art and Design teams to help brief and iterate on ad creatives, tying feedback to performance data and campaign learnings. • Collaborate with Product and Analytics stakeholders to support accurate tracking setup (UTMs, pixels, SDK events, attribution tools) and ensure campaigns are measurable end-to-end. • Contribute to recurring performance reports (weekly/monthly) with clear summaries of what's working, what isn't, and suggested next steps, with support from senior teammates as needed. • Assist with budget tracking and spend pacing across campaigns, flagging discrepancies and helping ensure performance stays on target. • Keep campaign documentation, learnings, and best practices organized and up to date to support team efficiency and institutional knowledge. • Coordinate with cross-functional teams to help ensure campaigns align with product launches, promotions, and key seasonal moments.

🎯 Exigences

• 2+ years of experience in Performance Marketing, Paid Media, or Growth Marketing with hands-on exposure across B2B and/or B2C campaigns; some familiarity with mobile UA is a plus. • Hands-on experience managing campaigns across one or more major advertising platforms (Meta Ads Manager, Google Ads/YouTube, or LinkedIn Ads) with growing comfort across multiple channels. • Working knowledge of performance metrics across B2B (CPL, MQL, pipeline contribution, CAC) and B2C (CPA, ROAS, LTV, conversion rates) contexts, with the ability to use data to flag trends and suggest optimizations. • Comfortable in Excel/Google Sheets for reporting and performance tracking; able to work with dashboards and communicate findings clearly to your immediate team. • A collaborative team player who can work cross-functionally with creative, sales, and product teams, communicating clearly and following through on shared priorities. • Organized and reasonably self-directed, with the ability to manage multiple campaigns and tasks with some guidance.

🏖️ Avantages

• We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. • This includes 100% company-paid medical, dental, and vision plans. • Unlimited Flexible Time Off. • A personalized career roadmap for each employee. • By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally.