Senior Growth Marketing Manager, Consumer

🕒 il y a 9 jours

🇺🇸 États-Unis – Télétravail

💵 $126 000 - $216 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Yelp

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2004

🍽️ Alimentation et boissons

🏨 Hôtellerie

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp est une plateforme qui connecte les utilisateurs à d'excellentes entreprises locales en fournissant des avis et des informations générés par les utilisateurs. Elle favorise une communauté mondiale en ligne où les individus peuvent partager leurs expériences et recommandations concernant les restaurants, les services et bien plus encore. Yelp fonctionne comme un lieu de travail à distance inclusif, mettant l'accent sur le développement personnel, la communauté et le bien-être de ses employés, tout en s'efforçant constamment de maintenir la confiance et l'authenticité des consommateurs dans ses opérations.

Description

• Lead consumer engagement and growth strategy for existing users across Services and Restaurants, Food & Nightlife verticals • Build awareness and consideration of Yelp for home and local services • Own the campaign calendar across email, push, and in-product channels • Experiment with messaging, creative, and targeting to drive engagement and conversion • Drive Services awareness through paid and organic social across Instagram, TikTok, YouTube, Facebook, Pinterest, and Reddit • Partner with Social and Paid Media teams to develop channel-native content and campaigns • Lead creative vision and development of scalable, reusable creative systems • Track cultural trends and create timely, on-brand campaigns • Turn Yelp user-generated content, including reviews, photos, videos, and community voices, into marketing • Partner with Product and Product Marketing on launches, brand positioning, and personalized discovery experiences • Lead development, execution, measurement, and optimization of growth experiments using A/B testing, creative testing, segmentation, and analytics • Use AI and emerging technologies to improve consumer insights, creative development, marketing workflows, and campaign effectiveness • Collaborate with Creative, Social, Paid Media, Product Marketing, Marketing Operations and Technology, Growth Science, Product, and Engineering

🎯 Exigences

• 7-10 years of experience in growth or lifecycle marketing focused on engagement among existing users, plus awareness and consideration experience • Experience building and scaling growth campaigns across owned channels such as email, push, and in-product placements • Hands-on experience with marketing platforms such as Braze for campaign execution and audience segmentation • Hands-on experience with paid and organic social marketing, channel-native content strategy, creator or UGC-driven creative, and platform best practices • Strong creative eye and experience leading creative development from brief to launch • Deep understanding of internet culture, social trends, and consumer behavior • Experience integrating user-generated content and community voices into marketing campaigns • Strong analytical skills, campaign performance analysis, and continuous optimization • Organizational, project management, cross-functional collaboration, prioritization, and independent work skills • Strong communication and storytelling skills for executive audiences • Curiosity and enthusiasm for applying AI in growth marketing and creative development • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience • Ability to self-generate high-quality creative using design or AI tools • Hands-on experience applying AI solutions in growth marketing workflows • Experience in a two-sided marketplace, consumer tech, or local services category

🏖️ Avantages

• Full medical, vision, and dental effective the first day • 15 days PTO, increasing with 2+ years of tenure • 12 paid holidays plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • Bonus may be offered

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