Advertising Strategist

🕒 June 25

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Logo of 97th Floor

97th Floor

51 - 200 employees

Founded 2005

💼 Consulting

🛍️ eCommerce

📣 Marketing

Consulting • eCommerce • Marketing

97th Floor is a marketing agency that helps businesses achieve significant growth through innovative SEO, content creation, advertising, and design services. With a focus on performance and results, 97th Floor partners with well-funded startups, growth companies, and Fortune 500s to create tailored marketing strategies that improve lead generation, conversion rates, and overall revenue. The agency prides itself on its commitment to great marketing founded on empathy, innovation, and profitability, making it a strategic partner for its clients' success.

📋 Description

• Build advertising strategies with your team’s content marketer, designer, and account director by identifying the best messages and channels for the audience. • Build and manage ad campaigns across Google, Meta, LinkedIn, Reddit, and more. • Conduct in-depth research to find the ideal keywords and audiences to target. • Achieve target advertising results through account monitoring, A/B testing, and collaborating with your team on how to adjust strategy. • Lead client communication for your work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like. • Learn business models and bottom-line factors for your clients, and make strategy decisions accordingly. • Diagnose campaign performance issues and use strong critical thinking to create action plans to course correct when goals are off target. • Take new information and training as an accelerator to personal growth, translating guidance into new action on your client accounts. • Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, economics, business strategy, and platform/channel updates.

🎯 Requirements

• Bachelor’s degree in marketing or related field (preferred, not required) • 2-5 years experience in ads management (salary adjusts based on proven experience) • Experience reaching key advertising metrics based on campaign strategy and execution • Strong analytical skills with extreme attention to detail • Excellent written and verbal communication skills • Outstanding troubleshooting, analytical, and problem-solving skills • Self-starter who is always trying to learn more in an ever-changing environment • Experience in at least 2-4 ad platforms : Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads, Google Analytics, Google Tag Manager • Proficiency in Google Workspace, especially Google Sheets

🏖️ Benefits

• Healthcare Medical : 75% paid for employees; 50% for dependents • Dental : 75% paid for employees; 50% for dependents • Vision (M: 75% paid for employees; 50% for dependents • Life Insurance : 100% paid by 97th Floor (coverage = 1x salary, up to $350,000) • HSA with up to $150/month match (rolls over and is yours permanently) • FSA option for dependent care • 401(k) with up to 4% company match • ROWE (Results Only Work Environment) Autonomy and accountability

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