Senior Lifecycle Marketing Specialist

🕒 July 24

🇺🇸 United States – Remote

💵 $100k - $111.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Acorns

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns is a financial technology company that helps individuals save and invest their money through a variety of automated features. By using spare change from everyday purchases, Acorns offers a seamless way to start investing with its Round-Ups® feature and expert-built diversified portfolios. The company also provides additional services such as Acorns Later for retirement savings and Acorns Early for children's investment accounts. Acorns offers a smart money app with easy-to-use features designed to grow money skills among users, including a Bitcoin-linked ETF for cautious cryptocurrency exposure and ESG portfolios for sustainable investing. While Acorns is not a bank, it partners with financial institutions to offer Visa™ debit cards as part of their comprehensive financial service offerings.

📋 Description

• Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals. • Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels. • Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch. • Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings. • Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market. • Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition. • Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations for future experiments. • Own campaign quality and governance from setup through launch, ensuring accurate execution and adherence to internal review processes. • Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices. • Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.

🎯 Requirements

• 3–5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software. • Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels. • Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance. • Strong understanding of audience segmentation, personalization, and automated journey logic. • Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis. • The ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys. • A rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment. • Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices. • Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA. • Confidence reviewing data, identifying trends, and making informed recommendations. • Strong cross-functional collaboration and project management skills. • Comfort using AI tools to improve workflow efficiency and campaign quality. • A proactive mindset with the ability to recommend improvements to lifecycle processes and tools. • High attention to detail, strong ownership, and the ability to manage multiple priorities. • Hunger to deliver game-changing products. • Exceptional drive and precision in delivery. • A belief that your work is tied to your life's mission. • Optimism about the potential for societal change.

🏖️ Benefits

• Competitive salary and stock options • A comprehensive benefits package for you and your family • Flexible work location, hours, and paid time off • 401(k) matching • Monthly Acorns account contribution & GoHenry account for your family • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) • Roots Leadership Program for Emerging Leaders • Community week onsite gatherings and various virtual events • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.