Product Marketing Manager

🕒 May 5

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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AcuityMD

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

Healthcare Insurance • SaaS • Enterprise

AcuityMD is a commercial platform specifically designed for the medical technology (MedTech) industry. This platform is utilized by thousands of sales and marketing professionals to identify target markets, uncover top opportunities, and enhance their business growth. It facilitates the sales process by providing insights into physicians’ clinical practices and competitor relationships, which helps in creating personalized sales approaches. AcuityMD is tailored to meet the unique requirements of the MedTech industry, offering intuitive workflows, seamless integrations, and industry data to streamline sales and marketing efforts. It enables teams to stay ahead of market trends by providing dynamic insights and tools to personalize engagements, track market penetration, and forecast opportunities accurately.

📋 Description

• Own AcuityMD’s go-to-market strategy for a product surface area in our platform. • Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts. • Build high-quality sales-enablement assets that proactively position our sales team for success. • Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases. • Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research. • Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases. • Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts.

🎯 Requirements

• 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies. • A track record of owning go-to-market strategy for products/products suites/lines of business. • Strong business acumen with the ability to draw conclusions based on data. • Strong quantitative skills to construct customer ROI and price models. • Experience building competitive positioning and messaging for new products and features. • Experience building sales materials and marketing collateral/assets. • Ability to run educational and marketing campaigns for new technology. • Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority. • Excellent writing and presentation skills. • Ability to explain complex topics in simple terms. • Ability to manage deadlines and complexity and to think and problem solve analytically and creatively. • Strong project management skills with attention to detail. • Proven ability to excel in a dynamic, fast-paced environment. • Comfortable working virtually and independently.

🏖️ Benefits

• Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health). • Learning Budget: Reimbursements for relevant learning and up-skilling opportunities. • Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees. • Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work. • Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents. • Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement. • Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings. • Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.