Senior Product Marketing Manager

🕒 April 22

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Apptega

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

📋 Compliance

☁️ SaaS

Cybersecurity • Compliance • SaaS

Apptega is a comprehensive cybersecurity compliance and risk management platform tailored for managed security service providers (MSSPs) and security-focused enterprises. The platform facilitates continuous compliance through automated assessments, risk management, and audit preparations across various security frameworks, such as NIST, HIPAA, and PCI DSS. Apptega aids organizations by enhancing their security posture, optimizing regulatory compliance efforts, and integrating with existing systems to streamline workflows. It is particularly beneficial for security providers, offering tools to boost client engagements and profitability while ensuring adherence to industry standards.

📋 Description

• Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments • Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers • Partner closely with Product to support launches, releases, and roadmap communication • Develop and maintain core assets including messaging frameworks, personas, and use cases • Lead content strategy across the funnel (awareness → conversion → enablement) • Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership) • Ensure consistent storytelling and voice across all external channels • Incorporate customer insights and voice-of-customer into all messaging • Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media) • Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals • Collaborate on campaign strategy, landing pages, and conversion optimization • Monitor performance and continuously optimize programs for pipeline impact • Develop sales and partner enablement materials that drive pipeline and revenue • Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers Distributors (TSDs), agents, referral partners • Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages • Partner with Sales and Channel teams to ensure alignment and effectiveness • Lead go-to-market planning and execution for product launches and key initiatives • Align marketing efforts with sales, product, and leadership priorities • Bring structure and clarity to a fast-paced, evolving environment

🎯 Requirements

• Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC • Experience owning or heavily contributing to content strategy and creation • Familiarity with demand generation, including working with external agencies (SEO, paid, web) • Experience supporting or selling through channel/partner ecosystems

🏖️ Benefits

• Health insurance • Professional development opportunities