Analytics & Insights Manager

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🕒 June 1

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Acxion Foodservice

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2024

🍽️ Food & Beverage

📣 Marketing

🤝 B2B

Food & Beverage • Marketing • B2B

Acxion Foodservice is North America’s most comprehensive foodservice solutions agency that combines research, branding, digital marketing, culinary/product development, sales activation, and analytics under one roof. The company positions itself as a full-service partner for foodservice manufacturers, distributors, and operators — creating demand through insights and strategic branding, driving conversion with sales enablement and customer relationships, and proving return with analytics and ROI measurement. Acxion emphasizes customer experience and operates in both the United States and Canada, with headquarters listed in Odenton, MD.

📋 Description

• Build, maintain, and optimize marketing performance reports using Google Analytics 4 (GA4), pulling actionable insights specific to B2B foodservice audiences and campaign objectives • Develop and manage dashboards and reports within Salesforce Account Engagement (Pardot) and HubSpot to track pipeline influence, lead quality, campaign attribution, and sales-marketing alignment • Synthesize data across multiple platforms into unified, cohesive performance snapshots for both internal stakeholders and external client reporting • Translate complex datasets into clear, narrative-driven reports that connect marketing and communication initiatives to business outcomes - not just metrics • Present findings to clients and internal teams with confidence, framing data within the broader context of B2B foodservice marketing strategy - acting as a trusted analytical partner on both sides • Serve as an internal champion for data visualization best practices • Proactively research, evaluate, and recommend emerging tools and technologies that improve reporting accuracy, efficiency, and insight depth • Stay current on trends in B2B marketing analytics, CRM reporting, and foodservice industry benchmarks - bringing outside perspective to internal strategy conversations • Partner closely with account, creative, and marketing strategy teams to ensure data is informing - not just documenting - campaign decisions • Help define KPIs and measurement frameworks at the outset of campaigns and initiatives, not just after the fact • Manage a regular cadence of weekly, monthly, and quarterly reporting deliverables • Maintain data hygiene and integrity across reporting platforms, flagging discrepancies and working cross-functionally to resolve them • Document processes, reporting templates, and data governance standards to build institutional knowledge and scalability

🎯 Requirements

• Two - Five years of experience in a marketing analytics, data statefy, or similar role - preferably in an agency or B2B environment. • Hands-on proficiency with GA4, HubSpot, and Salesforce reporting and analytics • Experience building dashboards and visualizations in various data tools • Strong ability to communicate data findings to non-technical audiences - written, visual, and verbal • Experience in or exposure to the foodservice, CPG, or B2B marketing space is a plus • Exceptional written and verbal communication skills, with the ability to present data findings confidently to clients and leadership in a fully remote environment - through video calls, written reports, and async deliverables • Self-directed with a track record of identifying opportunities for improvement and following through independently • Comfortable operating in ambiguity and building structure where it doesn't yet exist