Marketing Manager

🕒 May 22

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American AgCredit

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1916

🌾 Agriculture

💸 Finance

🏦 Banking

Agriculture • Finance • Banking

American AgCredit is a specialized financial institution providing a wide range of financial services specifically for the agriculture industry. The company offers various financing solutions, such as real estate loans, operating loans, equipment financing, and working capital loans for agribusinesses. Additionally, American AgCredit provides crop insurance and credit life insurance to support farmers and their agricultural operations. Operating primarily in states like California, Colorado, Hawaii, Kansas, New Mexico, Nevada, and Oklahoma, the company also serves corporate banking customers nationwide through its capital markets services. With a strong focus on enhancing the financial strength of farmers and agricultural businesses, American AgCredit offers insights and advisory services through educational resources like webinars and industry insights.

📋 Description

• Ensures that Terrain’s economic insights are communicated to stakeholders of participating Farm Credit associations in a timely and effective manner • Think strategically, execute flawlessly, and adapt quickly • Uses best practices to digitally deliver Terrain content that matches an audience segment’s behaviors and insights • Performs a wide range of duties in support of the utilization of Terrain output, including digital channel analytic insights, search optimization, email marketing, social media management, and website content marketing • Responsible for leading strategic content delivery • Collaborate with Terrain leadership to ensure full utilization of the group’s output as the channels available evolve • Will also collaborate with Terrain’s Farm Credit association partners to ensure continuity across the digital landscape • Creates and deploys emails for Terrain subscribers following content marketing and newsletter best practices • Manages Terrain’s database containing contact details within regulatory compliance for a financial institution • Amplifies and repurposes Terrain content to reach more employees and customers in their preferred media consumption formats and channels • Leads the social media strategy for Terrain’s channels and maintain Terrain’s social media playbook • Works with Terrain’s Editor and Graphic Designer on the daily management of Terrain’s social media channels

🎯 Requirements

• At least 5 years relevant experience in digital marketing, marketing or related field – ideally in the financial services or agricultural industry – with a bachelor’s degree • Proficient with Hubspot or similar marketing automation platform • Proficient with web analytics tools (Google Analytics, Power BI) • Experience with Content Management Systems (WordPress) • Experience managing CRMs, email lists, or other contact profiles in a database • Experience managing paid and organic social media campaigns and/or channels using social media management platforms, such as Brandwatch, Hootsuite, Sprout Social, etc. • Knowledge of social media usage among niche agricultural audiences or experience performing market research related to the usage of digital channels and platforms • Familiar with CCPA law and regulations • Marketing budget and campaign management skills • Strong analytical skills and attention to detail • Comfortable working in Asana or similar project management tool • Strong written and verbal communication skills • Ability to manage multiple projects, meeting deadlines and quality expectations.

🏖️ Benefits

• Commitment to agriculture and the communities we serve • Family friendly work environment • Investment in employee development • Medical, Dental and Vision coverage • Outstanding 401k – automatic 3% employer contribution, plus match up to 6% • Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time) • Competitive Incentive Compensation Plan • Disability & Life Insurance • Employee mental, physical, and financial wellness programs