Conversion Rate Optimization Lead

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🌐 United Kingdom, Colombia, +2 more countries – Remote

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💵 $80k - $120k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 2%

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Logo of AIOS

AIOS

51 - 200 employees

Founded 2021

🏥 Healthcare

💊 Pharmaceuticals

👥 B2C

💰 Seed Round - Fella Health on 2020-01

Healthcare • Pharmaceuticals • B2C

AIOS is a consumer-facing telehealth health and wellness company that provides prescription-based weight-loss and men's health programs. The service pairs board-certified clinicians and free labwork (in-clinic or at-home) with medication-based treatments — including GLP-1 therapies (e. g. , tirzepatide), testosterone support (enclomiphene), and other metabolic/longevity medicines (metformin, rapamycin, NAD+) — shipped directly to members. Programs emphasize personalized metabolic assessments, health coaching, and a six-month money-back guarantee, targeting time-crunched men seeking sustainable weight loss, improved energy, and fertility/sexual health support.

📋 Description

• Keep the CRO experimentation pipeline full and prioritised using analytics, session data, research, and paid-performance signals • Structure experiments with clear hypotheses, primary metrics, sample sizes, and guardrails • QA every experiment variant across devices and edge cases before launch • Protect the funnel from broken, off-brand, non-compliant variants and regressions • Analyse experiment results for significance, confidence, and segment effects • Determine winners, losers, or inconclusive outcomes and define next steps • Coordinate Growth Engineers and Growth Designer, unblock builds, and maintain experiment momentum • Own weekly reporting covering shipped work, wins, learnings, and next steps • Run experimentation across the landing pages, intake flow, checkout, and broader funnel • Report directly to the Head of CRO and collaborate closely with the CRO and Web team

🎯 Requirements

• 4+ years running a high volume (more than hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments • Experience managing dozens of tests simultaneously and maintaining a prioritised roadmap • Hands-on ownership of end-to-end testing, including ideation, setup, QA, and readouts • Understanding of the ad-to-landing-page handoff and CRO’s relationship with paid efficiency, CAC, quality score, and landing-page experience • Strong analytics and CRO mindset, including segment and behaviour analysis • Written planning, explicit prioritisation, and dependable reporting cadence • Ability to operate autonomously in a fast-moving environment • Familiarity with statistical significance, power, sequential testing, and guarding against false wins is a plus • Comfort with qualitative and quantitative research, including heatmaps, session recordings, surveys, and user testing is a plus • Experience with CRO in regulated industries is a plus • Technical understanding of websites and data, and ability to translate ideas into buildable requests, is a plus • Experience running experimentation across multiple markets/geographies, particularly the UK and EU, is a plus • Experience with Omniconvert, PostHog, and HEX

🏖️ Benefits

• Early stage equity • Comprehensive medical insurance (if appropriate) • Fully remote work • Budget for books, courses, and coaching • Personal wellness budget for gym and health apps • Free membership with a clinic offering GLP-1s • Free biweekly health coaching • Free biweekly work coaching • MacBook and work-from-home equipment provided as needed • Opportunity to shape company culture

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