Senior Data Analyst, Marketing Measurement

Job not on LinkedIn

🔥 26 minutes ago

🌐 United Kingdom, Spain, +1 more countries – Remote

🇬🇧 United Kingdom – Remote 🇪🇸 Spain – Remote 🇩🇪 Germany – Remote

💵 £64k - £96k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 8%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 50 days.

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Airalo

WebsiteLinkedInAll Job Openings

51 - 200 employees

📡 Telecommunications

✈️ Travel

Telecommunications • Technology • Travel

Airalo is the world's first eSIM store that provides digital SIM cards (eSIMs) to travelers in over 200 countries and regions globally. The company offers an innovative solution to avoid high roaming charges by allowing users to purchase and activate eSIMs via its app, ensuring instant connectivity without the need for physical SIM cards. Airalo caters to various travelers by providing local, regional, and global eSIMs with transparent, prepaid pricing plans, supported by 24/7 customer service. The platform also supports partnership through APIs and offers incentives such as referral credits. Airalo represents a modern approach to global mobile connectivity, making it an essential tool for frequent travelers.

📋 Description

• Support marketing attribution models and methodology, including reviewing conversion crediting and reconciling platform-reported and first-party numbers • Design and maintain marketing data models for spend, attribution, orders and customer cohorts with Analytics Engineering • Support Growth and Marketing with campaign and market performance analytics, self-serve dashboards and AI-assisted analytics • Design and run geo experiments from power analysis and market selection through success criteria and read-out • Co-own a quarterly incrementality test roadmap across channels and markets • Handle spillover, seasonality and small-market noise, reporting incremental CAC and incremental ROAS with uncertainty • Turn test results into investment guidance on marginal returns, saturation and budget allocation • Set and document causal measurement standards • Defend the measurement framework and pressure-test platform claims • Guide Growth, Acquisition and Finance from business questions to hypotheses and budget decisions • Build reusable experiment tooling and templates with Analytics Engineering and MarTech • Document tests and decisions while building the marketing measurement capability

🎯 Requirements

• 3+ years of experience in marketing measurement (attribution, incrementality or marketing mix modelling) • Track record of analysis that changed real budget decisions • Solid grounding in causal inference and experimental design • Experience with randomised and quasi-experimental methods such as synthetic control and difference-in-differences • Simulation-based power analysis to size and design tests • Strong statistical judgement and ability to quantify and explain uncertainty • Hands-on experience with marketing attribution models and their limits • Familiarity with experiments calibrating MMM and attribution • Familiarity with marginal-return and budget-optimisation thinking • Expert SQL and Python • Experience with BigQuery or Snowflake • Experience with BI tools such as Lightdash or Looker • Strong data modelling skills using dbt or similar • Strong core analytics skills, including CAC, LTV, retention, funnel and cohort analysis • Experience with dashboards and self-serve BI • Proven ability to influence senior stakeholders and shape roadmaps • Comfortable with ambiguity and improving data • English communication skills for meetings and async work

🏖️ Benefits

• Fully remote work by design • Full-time, permanent employment • Salary ranges aligned with local market rates and cost of living • Equal-opportunity employer • Reasonable accommodations upon request for individuals with disabilities throughout the job interview process • Background checks only with prior consent and as permitted by applicable law

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