Senior Director, Brand

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

💵 £117.5k - £158.5k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 9%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Airalo

WebsiteLinkedInAll Job Openings

51 - 200 employees

📡 Telecommunications

✈️ Travel

Telecommunications • Technology • Travel

Airalo is the world's first eSIM store that provides digital SIM cards (eSIMs) to travelers in over 200 countries and regions globally. The company offers an innovative solution to avoid high roaming charges by allowing users to purchase and activate eSIMs via its app, ensuring instant connectivity without the need for physical SIM cards. Airalo caters to various travelers by providing local, regional, and global eSIMs with transparent, prepaid pricing plans, supported by 24/7 customer service. The platform also supports partnership through APIs and offers incentives such as referral credits. Airalo represents a modern approach to global mobile connectivity, making it an essential tool for frequent travelers.

📋 Description

• Own Airalo's global brand strategy and roadmap based on users, market trends, competitive landscape, and category data • Set brand direction, product launch strategy, and go-to-market plans across APAC, Arabia & Africa, Europe, North and South America • Advise the CMO and cross-functional leaders on brand implications of major decisions • Lead and grow Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones • Recruit, coach, and develop managers and build leadership bench strength • Own team structure and resourcing decisions as the function scales • Monitor and analyze brand and category performance, market penetration, and new user acquisition • Own brand tone of voice, guidelines, and governance across channels and markets • Report brand health and performance to senior leadership and translate data into action plans • Direct internal teams and creative agencies to build copy, digital, social, eCommerce, and in-store/activation toolkits • Own content marketing strategy across email, social, blog, and other owned channels • Champion major ideas at key user touchpoints, including promotions and campaigns • Report to the Chief Marketing Officer and participate in the marketing leadership team • Own the brand P&L conversation

🎯 Requirements

• 10+ years of brand/marketing experience in product-led, hyper-growth, fast-paced B2C, B2B, and/or B2B2C environments • 7+ years leading and scaling brand or marketing teams • Proven track record building and scaling brand functions and teams across regions/time zones in a highly competitive category • Strong track record partnering with senior leadership at CMO/C-suite level and influencing cross-functional strategy across brand, growth, product, and operations • Excellent communication and executive presence, including group presentation and public speaking • High-quality judgment, end-to-end thinking, and strong analytical rigor • Strong ownership and entrepreneurial drive; comfortable with ambiguity and complexity • Comfortable communicating in English in meetings and asynchronously

🏖️ Benefits

• Fully remote work • Permanent full-time employment • Salary range transparency and discussion during the first Talent call • Equal-opportunity employer committed to diversity, equity & inclusion • Reasonable accommodations throughout the interview process for individuals with disabilities