Content Marketing Manager, Crypto

🕒 September 14

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Alpaca

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔌 API

💳 Fintech

₿ Crypto

API • Fintech • Crypto

Alpaca is a fintech company that provides a comprehensive brokerage and trading platform through a suite of APIs. These APIs enable developers and businesses to integrate algorithmic trading, app development, and embedded investing into their services. Alpaca offers services like trading in US stocks, ETFs, and cryptocurrency with options for local currency transactions. The company is recognized for its cyber security practices and is a member of FINRA and SIPC. Alpaca is ideal for fintech startups, broker-dealers, hedge funds, and other financial services looking to build sophisticated trading applications and platforms with minimal friction through their well-documented Broker API.

📋 Description

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels • Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets • Develop audience-specific messaging for crypto buyer personas including issuers, market makers, exchanges, and institutional partners • Maintain a shared content playbook for approved language and positioning • Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs • Translate internal product language into accurate, externally appropriate messaging • Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship • Identify content opportunities based on product priorities, partner launches, and growth goals • Improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution • Support partner launches and product go-to-market storytelling for Alpaca's crypto and tokenization products

🎯 Requirements

• 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets • Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows • Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences • Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products • Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment • Strong judgment around audience, tone, and message clarity—especially when navigating regulated financial content • Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches • Experience at a crypto-native company or with tokenization / RWA infrastructure • Background creating content for market makers, crypto exchanges, or institutional crypto audiences • Experience building content playbooks or messaging frameworks for technical products • Familiarity with compliance constraints in regulated financial and crypto marketing content • Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement • Based in North America (nice to have)

🏖️ Benefits

• Stock options • Health Benefits • New Hire Home-Office Setup: One-time USD $500 • Monthly Stipend: USD $150 per month via a Brex Card