UX Strategist, Optimization, Analytics

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🕒 July 18

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Anatta

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Anatta is a premier, enterprise-accredited Shopify agency that partners with leading merchants to scale their direct-to-consumer (DTC) eCommerce businesses. With over a decade of expertise in Shopify, Anatta offers transformative growth solutions through precision-engineered design, technology, and consulting. The company challenges the traditional agency model by providing bespoke strategies and a dedicated team of eCommerce specialists to adapt to the rapid changes in the DTC market. Anatta positions itself as a genuine extension of client teams, focusing on long-term goals and empowering brands to navigate eCommerce challenges effectively.

📋 Description

• Own Optimization Strategy & Data-Driven Opportunity Identification • Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings • Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey • Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process • Synthesize large, messy datasets into sharp, decision-ready insight • Lead the development of prioritized optimization roadmaps aligned with client business goals • Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence) • Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data • Own and lead A/B testing programs across multiple clients • Define hypotheses rooted in data and behavioral insight • Partner with design and development teams to execute experiments • Analyze results with statistical rigor and lead the scaling of winning solutions across the experience • Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and Shopify • Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention) • Identify tracking gaps and lead engineering/data partners through robust event instrumentation • Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible • Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on • Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority • Present insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholders • Bridge data, UX, and business strategy into a single, coherent point of view • Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life • Ensure strategic intent survives design and development execution • Drive alignment across teams and accounts, leading without relying on direct authority • Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention • Track performance of optimization initiatives and iterate based on results • Establish scalable, repeatable measurement and reporting processes across accounts

🎯 Requirements

• 5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution • Proven track record of driving measurable business impact through data-driven optimization • Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems) • Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues • Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities • Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not a secondary skill • Experience owning and prioritizing optimization roadmaps • Hands-on experience designing, executing, and analyzing A/B tests • Strong understanding of experimentation frameworks and statistical significance • Ability to lead and scale experimentation programs across multiple initiatives • Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative • Experience working directly with clients or stakeholders in a consultative, advisory capacity • Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative • Demonstrated ability to lead optimization strategy across design, development, and product teams • Ability to drive execution and influence outcomes without direct authority • Strong ownership, organization, and accountability

🏖️ Benefits

• Full medical, dental, vision, disability, and company paid life insurance • Employer 401(k) contributions • Employee assistance program • Start accrual with 20 days of PTO annually + holidays • Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge • Paid parental leave • Company events, happy hours, and retreats • Budget for continuing education