Marketing Acquisition Lead

🕒 April 27

🏄 California – Remote

🏄 California – Remote

💵 $90k - $130k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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AnyRoad

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

💰 $47M Series B on 2022-02

B2B • Marketing

AnyRoad is a leading experiential marketing platform that helps brands optimize and scale events through data-driven insights. It provides a comprehensive suite of tools for event management, guest experience, and analytics, allowing companies to streamline the planning and execution of live experiences. With features such as booking, ticketing, consumer data capture, and event registration, AnyRoad serves as a unified solution for managing various types of events and experiences. The platform also specializes in delivering impactful consumer insights to enhance brand activations, in-store retail events, virtual events, tours, and tastings. Brands across industries, including consumer packaged goods, alcohol, and retail, leverage AnyRoad to improve their experiential marketing strategies and realize a greater return on investment.

📋 Description

• Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed • Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers • Manage our marketing CRM and the systems that support campaign operations • Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results • Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events • Report weekly to leadership with clear insights, recommendations, and results tied to KPIs • Collaborate with executive and design teams to launch cohesive, high-quality campaigns

🎯 Requirements

• 3-5 years of experience in marketing with a focus on user acquisition • Proven experience running email and SMS campaigns end-to-end • Comfortable owning both strategy and execution • Strong analytical mindset; confident working with campaign data and performance metrics • Experience testing and scaling multiple acquisition channels (social, influencer, etc.) and campaigns simultaneously • Familiarity with modern marketing stacks (CRM, automation tools, attribution, etc.). Klaviyo experience a plus. • Experience using AI tools regularly in your workflow (content, analysis, automation) • Excellent written and verbal English communication skills (native or near-native fluency) • Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations • Willing and able to travel periodically for client meetings, team gatherings, and events • Thrives in a fast-paced startup environment with high ownership