Product Marketing Manager

🕒 September 5

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ArcSite

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏗️ Construction

Construction • Engineering • Architecture

ArcSite is a versatile mobile CAD application designed to streamline project planning and execution for various industries, particularly construction and engineering. It allows users to create precise and accurate drawings on-the-go, capturing site data and generating material calculations, estimates, and job reports effortlessly. ArcSite integrates with popular project management tools and CRM systems, enhancing collaboration and data collection processes. Used extensively in fields like architecture, engineering, and contracting, it provides customizable solutions to fit specific industry needs. ArcSite is available on iOS, Android, and Windows platforms, offering a comprehensive suite of tools for teams of all sizes, from individual professionals to large enterprises.

📋 Description

• Develop clear, differentiated messaging and positioning for ArcSite’s core product, key capabilities, and new feature areas across self-serve and sales-assisted audiences. • Partner with Product, Marketing, Sales, and Engineering to plan and execute go-to-market launches, including positioning, messaging, launch plans, customer communications, and success metrics. • Create battlecards, pitch decks, FAQs, competitive materials, and other sales enablement resources. • Develop messaging and marketing programs to support self-serve and PLG growth, user adoption, and conversion. • Build understanding of ICPs, buyer personas, workflows, pain points, and purchasing journeys across contractor and specialty-trade markets. • Gather customer insights, analyze market trends, and identify opportunities to improve positioning, messaging, and go-to-market strategy. • Partner on pricing and packaging initiatives using customer, product, and market data. • Bring customer, market, competitive, and win/loss insights to Product to inform prioritization and product decisions. • Develop beta and launch programs, messaging, and supporting materials to drive adoption of new capabilities. • Track launch performance, product adoption, conversion, and other KPIs; continuously optimize the go-to-market approach. • Bring customer, Sales, and market research insights back to Product and Marketing to improve the product and go-to-market execution.

🎯 Requirements

• 4–6+ years in B2B SaaS product marketing or a similar product-focused marketing role. • Experience developing product messaging, positioning, go-to-market plans, and sales enablement materials. • Demonstrated ability to independently own projects and drive cross-functional initiatives from planning through execution. • Strong customer and market research skills, with the ability to turn qualitative and quantitative insights into clear recommendations. • Excellent writing, storytelling, presentation, and communication skills. • Experience working closely with Product, Sales, Customer Success, and Marketing teams. • Understanding of both self-serve/PLG and sales-assisted GTM motions, or the ability to quickly learn and adapt messaging across different buyer journeys. • Strong analytical and strategic thinking skills, with the ability to use data to inform marketing and go-to-market decisions. • Experience in construction technology, home services, field service, or vertical SaaS (nice to have). • Experience supporting pricing and packaging initiatives (nice to have). • Experience developing or managing beta programs (nice to have). • Experience conducting competitive research, customer interviews, win/loss analysis, or market research (nice to have). • Experience working with enterprise sales teams and complex B2B buying processes (nice to have). • Familiarity with tools such as HubSpot, competitive intelligence platforms, product analytics tools, and sales enablement platforms (nice to have).

🏖️ Benefits

• Fully remote • Unlimited PTO • Medical, dental, and vision insurance • 401K match • $75 monthly wellness stipend