Lifecycle Marketing, Customer Engagement Manager

🕒 May 9

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Arlo Technologies, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🔐 Security

🔧 Hardware

Security • Hardware

Arlo Technologies, Inc. is a company specializing in home security products, including high-resolution cameras and video doorbells. These products are designed to provide peace of mind by monitoring indoor and outdoor spaces, even in challenging lighting conditions. Arlo offers a range of security cameras with features such as 4K and 2K video quality, wireless functionality, and subscription-based security services. Their product lineup includes the Ultra 2, Pro 5, Essential series, and various new wireless video doorbells. Arlo Technologies aims to make security accessible and shareable with their Refer a Friend program and promotes enhanced protection through partnership with Verisure for professionally monitored alarms.

📋 Description

• Own customer engagement strategy across the full lifecycle: onboarding, activation, ongoing engagement, renewal, and reactivation • Design and optimize multi-channel experiences across email, SMS, push, and in-app messaging to drive engagement and services adoption • Build and scale automated lifecycle journeys including welcome, onboarding, feature adoption, renewal reminders, and win-back programs • Partner with Subscription Growth and In-App teams to drive engagement that supports conversion, retention, and plan upgrades • Leverage behavioral and lifecycle data to build audience cohorts and deliver highly personalized, timely communications • Analyze large datasets to identify engagement opportunities, segment users, and inform lifecycle strategy to continuously improve the customer experience • Own reporting and performance tracking across email and in-app engagement channels, translating insights into actionable recommendations • Test and optimize messaging, cadence, and channel mix through experimentation and A/B testing • Collaborate with Product, Data, and Creative teams to ensure a cohesive, seamless, and insight-driven customer journey

🎯 Requirements

• 5+ years of experience in lifecycle, CRM, customer engagement, or retention marketing • Experience in a subscription, SaaS, or recurring revenue business • Strong analytical skills with experience working with customer data to build cohorts and inform marketing strategy • Hands-on experience owning reporting and performance analysis across lifecycle channels (email, in-app, push, etc.) • Experience with marketing automation platforms like Klaviyo (or similar tools) • Proven understanding of customer engagement strategies, segmentation, and personalization • Excellent cross-functional collaboration and communication skills

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities