Senior Marketing Manager, Enterprise ABM, EMEA

🕒 August 27

🌐 United Kingdom, Ireland, +3 more countries – Remote

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💵 £95k - £115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Logo of Ashby

Ashby

51 - 200 employees

💼 Consulting

🤝 B2B

👥 HR Tech

Consulting • B2B • HR Tech

Ashby is a software development company that specializes in providing hiring solutions for high-growth companies. Their platform enables teams of all sizes to manage an efficient and effective hiring process, helping organizations achieve their ambitious growth targets. Notable clients include Opendoor, Figma, Notion, Deel, and Modern Treasury.

📋 Description

• Lead demand generation for Ashby’s enterprise segment in Europe • Define the EMEA Enterprise ABM strategy and selected channels with the US ABM counterpart • Orchestrate marketing channels to support the prospect journey and partner with Sales • Research and build prospect journey maps for target accounts • Develop messaging, content, and creative with PMM, content, and creative teams • Build target account lists with Sales and Revenue Operations • Own target-account methodology, cohort assumptions, and account-movement measurement • Manage agency partners, including gifting agency Wildcard • Coordinate dinners, activations, ancillary conference events, and stunts with the events counterpart • Run short experimental sprints and localize content, creative, and campaign strategy for EMEA markets • Collaborate with sales and marketing teams to find and convert enterprise pipeline

🎯 Requirements

• Experience marketing to Enterprise B2B audiences • Experience personally building or materially shaping ABM campaigns for specific markets • Ability to adapt campaigns for different regional markets • Ability to work with Sales to define target account lists • Ability to combine data signals with sales representative input • Ability to build and interpret dashboards • Ability to write compelling copy and develop creative • Ability to operate autonomously and run strategies end-to-end • Curiosity and adaptability • Understanding of AI and its application in marketing • Ability to recognize that EMEA markets are not homogeneous

🏖️ Benefits

• Competitive salary and equity • 10-year exercise window for stock options • Unlimited PTO with four weeks recommended per year • Generous equipment, software, and office furniture budget • $100/month education budget • Conferences covered with manager approval • Opportunity to work with a talented and passionate team

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