Senior Marketing Lifecycle Manager

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Provenir

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

☁️ SaaS

💳 Fintech

🤖 Artificial Intelligence

SaaS • Fintech • Artificial Intelligence

Provenir is the Decision Intelligence Platform for financial services providers. It offers a low-code, cloud-native SaaS platform that consolidates data, AI models, analytics and decisioning agents into a single governed environment to support credit risk, fraud & identity, compliance, onboarding, customer management and collections. The platform provides real-time, AI-powered decisioning, a data marketplace for identity/fraud/credit data, case management, and tools for deploying, validating and optimizing models and policies across global markets. Provenir is used by banks, credit unions, fintechs, payments and telco customers and processes billions of decisions annually.

📋 Description

• Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion • Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities • Build non-linear, multi-step engagement journeys for complex B2B buying processes • Own the strategy, execution, and optimisation of full-funnel email marketing programs • Build and manage automated nurture journeys in Salesforce/Pardot • Develop personalised, behaviour-driven communications to increase engagement and conversion quality • Ensure deliverability, compliance, and performance optimisation best practices • Define and maintain advanced database segmentation frameworks • Build targeted audiences and personalised campaign experiences using behavioural, firmographic, and engagement data • Analyse user behaviour across touchpoints to identify engagement patterns, drop-off points, and optimisation opportunities • Own campaign performance tracking and reporting within Salesforce/Pardot • Develop and maintain lifecycle reporting frameworks • Provide actionable insights to optimise campaigns and inform growth strategies • Lead A/B testing across email content, journey structures, timing, audience segmentation, and website landing pages • Apply a test-and-learn approach to improve performance and drive growth • Collaborate with Paid Media, UI Design, Website, Field Marketing, Sales, SEO, and Content teams • Integrate lifecycle programs into the content marketing calendar • Create engaging website content across the sales cycle based on audience knowledge

🎯 Requirements

• Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments • Proven expertise in Salesforce and Pardot, including campaign setup, automation workflows, advanced reporting, and performance analysis • Strong experience in audience segmentation and personalised campaign execution • Demonstrated ability to design and manage complex, multi-touch nurture journeys • Proven experience with A/B testing and continuous optimisation frameworks • Strong analytical skills and ability to translate data into actionable insights • Focus on revenue impact • Experience working across multiple digital channels within integrated campaigns • Background in B2B enterprise SaaS, fintech, or similarly complex industries • Experience managing long sales cycles with multiple stakeholders and decision-makers • Familiarity with account-based marketing (ABM) strategies • Experience working across international markets and multi-language campaigns • Understanding of multi-touch attribution and revenue-focused marketing metrics

🏖️ Benefits

• Comprehensive health and wellness plans • Paid time off • Company holidays • Flexible and remote-friendly opportunities • Maternity/paternity leave