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Regional Marketing Manager

🕒 July 14

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

Where this job comes from

Posted on Thales's careers page, not through a job board

First seen by Remote Rocketship July 14

Logo of Thales

Thales

10,000+ employees

Founded 1893

🎖️ Defense

📦 Logistics

💼 Consulting

Defense • Logistics • Consulting

Thales is a global technology leader specializing in advanced aerospace, defense, and security solutions. The company develops innovative systems that integrate cutting-edge AI technologies to provide trusted services and products across various industries, including secure data communication and smart transportation. Thales is committed to sustainability and corporate responsibility, ensuring digital ethics and diversity within its workforce while pushing the boundaries of technology for a safer and more connected world.

📋 Description

• Define and drive the South Europe regional go-to-market strategy in partnership with regional sales and global marketing leadership • Develop and own regional marketing strategy aligned with business goals and growth targets • Analyze market dynamics, customer needs, competitive landscape, and buying behaviours • Adapt and localize global strategy, messaging, and programmes for regional markets • Define and execute go-to-market plans for strategic initiatives, solutions, and target markets • Partner with sales leadership and country teams on business planning, account prioritization, and expansion strategies • Build and execute integrated marketing plans across the customer journey • Define programme and channel mix, including events, executive engagement, ABM, digital campaigns, and customer advocacy • Own end-to-end events across South Europe, coordinating sales teams and vendors and travelling across the region for in-person execution • Coordinate cross-functional teams across Demand Generation, Product Marketing, Digital Marketing, Marketing Operations, and Communications • Drive pipeline creation, acceleration, conversion, and measurable marketing ROI • Own the regional marketing budget, calendar, priorities, agencies, vendors, and partners

🎯 Requirements

• 7+ years of experience in B2B marketing within enterprise software, SaaS or cybersecurity environments • Proven experience developing and executing regional go-to-market strategies in Europe • Demonstrated track record of delivering measurable pipeline and business impact • Strong experience partnering closely with sales leadership and account teams • Strong understanding of European market dynamics and differences across countries and regions • Experience balancing strategic planning with hands-on execution • Strong analytical skills and experience using data to drive decisions and investment prioritization • Experience managing integrated marketing programmes including digital, events, ABM and partner marketing • Familiarity with Salesforce, Marketo, 6Sense, Power BI, and ZoomInfo is desirable • Fluent English is required • German is a strong plus • French is appreciated • Regular travel across Europe is required • Applicants must be legally authorized to work in the UK at the time of hire • Position is not eligible for visa sponsorship or assuming sponsorship of an employment visa now or in the future

🏖️ Benefits

• Private medical insurance • Buying or selling annual leave • Cycle to work schemes • Employee discounts • Paid volunteering day • Stocks and shares • Annual bonus • Employee networks • Wellbeing policies • Inclusive features

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