Director of Digital Marketing, B2B

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AstraZeneca

WebsiteLinkedInAll Job Openings

10,000+ employees

💊 Pharmaceuticals

🧬 Biotechnology

🏥 Healthcare

Pharmaceuticals • Biotechnology • Healthcare

AstraZeneca is a global biopharmaceutical company focused on discovering, developing and manufacturing prescription medicines. The company emphasizes scientific research and innovation, with large-scale R&D and global business operations aimed at transforming healthcare for people, society and the planet.

📋 Description

• Define and execute the global B2B digital marketing vision, strategy, operating model, and roadmap • Lead integrated digital demand generation and customer engagement programmes across paid, owned, and earned channels • Own digital marketing performance, budget allocation, forecasting, and optimisation against pipeline, revenue, and customer engagement goals • Own and optimise the global martech ecosystem, including Salesforce CRM and Salesforce Marketing Cloud • Build cross-functional alignment with Sales, Revenue Operations, Product Marketing, Communications, and IT • Establish campaign planning, measurement, multi-touch attribution, reporting, and test-and-learn standards • Set strategy for SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, Google Ads, website performance, and conversion rate optimisation • Champion responsible AI adoption across marketing, including predictive analytics, automation, personalisation, content optimisation, and workflow integration • Use customer, campaign, and market data to identify growth opportunities, improve segmentation, and guide investment decisions • Lead agency and technology partner relationships, including selection, governance, performance management, and commercial oversight • Lead, mentor, and develop a high-performing digital marketing team • Ensure compliance with data privacy, consent, accessibility, and brand governance requirements

🎯 Requirements

• Extensive progressive experience in B2B digital marketing, demand generation, or marketing operations, including significant leadership responsibility • Proven experience developing and executing global digital marketing strategies delivering measurable pipeline, revenue, and customer engagement outcomes • Strong commercial acumen, including budget management, investment prioritisation, and communicating performance to senior stakeholders • Deep expertise in Salesforce CRM, Salesforce Marketing Cloud, and enterprise martech ecosystems • Proven track record establishing marketing measurement, ROI, attribution, and executive reporting frameworks • Broad expertise across SEO, AEO, GEO, PPC, paid social, marketing automation, website optimisation, and conversion strategy • Demonstrated success partnering with Sales, Revenue Operations, Product Marketing, Communications, and IT • Strong leadership presence, people management capability, and experience influencing across a complex matrix organisation • Proven ability to lead change and responsible AI transformation within marketing, including automation, predictive modelling, segmentation, and personalisation • Strong understanding of digital discovery behaviours, generative search, AI search engines, data privacy, and consent management • Excellent communication, stakeholder management, vendor management, and decision-making skills • Preferred: experience in health tech, life sciences, SaaS, or another regulated enterprise environment • Preferred: experience leading organisational growth, transformation, or global digital marketing capability build-out • Preferred: experience with APIs, integrations, data platforms, and advanced automation tools • Preferred: knowledge of GDPR and CCPA and their application to B2B digital marketing • Preferred: experience managing agencies, strategic partners, and enterprise technology vendors

🏖️ Benefits

• Competitive salary • Excellent company benefits • Flexible benefits offering, empowering employees to choose benefits that work for them • Reward practices aligned to commercial growth, scientific advancement, collaboration, and personal development • Reasonable adjustments/accommodations during the recruitment process • Inclusive and equitable work environment • Opportunities to grow abilities, skills, and knowledge