Director, Strategic Alliances – HCM

🕒 September 10

🤠 Texas – Remote

🤠 Texas – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Asure Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

👥 HR Tech

SaaS • HR Tech • Payroll

Asure Software is a company specializing in providing comprehensive payroll and HR solutions to small and mid-sized businesses, as well as large enterprises. They offer services such as payroll processing, tax filing, HR compliance, benefits administration including COBRA, 401K plans, and workers' compensation management. Asure Software focuses on automating and streamlining payroll, hiring, onboarding, and employee records management, with a particular emphasis on maintaining compliance with federal, state, and local HR laws. The company also provides access to capital through tax credits and lending options, and partners with various businesses including CPAs, accountants, and benefit brokers to enhance their product offerings.

📋 Description

• Develop and execute an HCM alliance strategy aligned with Asure’s small and mid-market growth priorities • Identify, recruit, negotiate, launch, and grow high-potential partners across brokers, banks, CPA firms, payroll providers, technology companies, consultants, resellers, referral organizations, and marketplaces • Own goals for partner-sourced and partner-influenced pipeline, recurring revenue, partner activation, and productivity • Build business cases and partner business plans covering market opportunity, strategic fit, customer overlap, value propositions, referral and co-selling motions, enablement, pipeline expectations, and revenue targets • Structure and negotiate referral, reseller, revenue-share, marketplace, technology, and co-selling relationships • Establish rules of engagement for opportunity registration, account ownership, attribution, compensation, lead follow-up, data sharing, and channel-conflict resolution • Partner with Sales to identify, qualify, develop, and close partner-generated opportunities • Translate Asure’s payroll, HR, compliance, time and attendance, benefits, retirement, employee self-service, reporting, and managed-service capabilities into partner-facing value propositions • Create repeatable partner sales plays, discovery tools, referral criteria, account-mapping strategies, use cases, competitive positioning, objection handling, and field enablement • Lead partner onboarding, sales training, pipeline reviews, joint account planning, quarterly business reviews, executive briefings, and annual strategic-planning sessions • Collaborate with Marketing on joint campaigns, webinars, events, communications, marketplace initiatives, and demand-generation programs • Work across Product, Implementation, Operations, Customer Success, Marketing, and Sales to prepare partnerships for commercial, technical, and operational success • Maintain partner opportunity attribution, CRM and PRM records, pipeline reporting, forecasts, referral documentation, and performance scorecards • Monitor partner performance and recommend investments, corrective actions, program changes, or partnership exits based on productivity and ROI • Represent Asure in executive partner meetings, customer discussions, industry events, association meetings, and HCM ecosystem forums • Drive measurable outcomes including partner-sourced pipeline, recurring revenue, activated partners, conversion rates, partner engagement, retention, growth, reporting accuracy, and program ROI • Asure Software provides HCM software and services simplifying payroll, HR, compliance, and workforce management for small and mid-sized businesses

🎯 Requirements

• 8+ years of experience in strategic alliances, channel sales, partner development, business development, HCM sales, or a related go-to-market role • Demonstrated success building partnerships that generated measurable pipeline and revenue • Direct experience within the payroll, HCM, HR technology, benefits, retirement, workforce management, HR compliance, or small-business services ecosystem • Strong understanding of small and mid-market sales cycles, trusted-advisor channels, referral economics, reseller models, account mapping, pipeline management, forecasting, and executive relationship management • Experience developing partner segmentation, joint value propositions, referral motions, co-selling strategies, business cases, and revenue plans • Ability to communicate business challenges related to payroll accuracy, HR administration, regulatory compliance, employee experience, benefits coordination, workforce visibility, and operational efficiency • Commercial and analytical mindset connecting alliance strategy to customer acquisition, recurring revenue, retention, expansion, and program ROI • Experience negotiating partnership agreements, revenue-share structures, performance expectations, and go-to-market commitments • Proven ability to build trusted relationships with partner executives, sales leaders, relationship managers, consultants, implementation teams, and internal revenue stakeholders • Excellent executive communication, presentation, negotiation, and storytelling skills • Ability to manage multiple strategic initiatives and establish priorities independently • Strong proficiency with CRM, PRM, account-mapping, sales-engagement, marketplace, reporting, and productivity platforms; Salesforce strongly preferred • Willingness to travel approximately 20% • Bachelor’s degree or equivalent professional experience is preferred • Established relationships within payroll, benefit broker, banking, CPA, HR consulting, technology, reseller, or small-business marketplace communities are preferred • Experience with white-label HCM platforms, multi-tenant reseller models, embedded payroll, benefits administration, time and attendance, retirement solutions, HR compliance services, or managed HR offerings is preferred • Experience designing or managing referral-fee, revenue-share, reseller, co-selling, or marketplace programs is preferred • Experience introducing new partnerships into a distributed field or inside-sales organization is preferred • Must be legally authorized to work in the US; Asure is unable to sponsor or transfer visas

🏖️ Benefits

• Medical, Dental, Vision, HSA, FSA — all effective on day 1 • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability • 401K Program with 3% safe harbor contribution • Employee Stock Purchase Program • Fitness Reimbursement Program • Self-Managed PTO • Uncapped commission structure