Sales Activation Associate

🕒 June 2

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $54k - $92k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🤑 Sales

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2017-05

Healthcare Insurance • SaaS • Artificial Intelligence

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Draft SDR outreach content for each new logo, audience-specific outbound activation deployed by the Group Marketing team • Develop compelling sales development messaging strategies tailored to key Group buyer personas, audience sub-segments, specialties, and current vendor landscapes • Determine the right messaging and content approaches to maximize prospect engagement, increase positive reply rates, and drive meetings booked • Conduct A/B testing across messaging, cadence structure, timing, and personalization strategies • Innovate with AI-driven tools and workflows to improve SDR outreach efficiency, personalization, scalability, and testing capabilities • Monitor and analyze the performance of Marketing-prescribed SDR outreach • Act as a key liaison between Group Marketing and SDR leadership teams

🎯 Requirements

• 2+ years of experience in Marketing, Sales Enablement, SDR Operations, Campaign Strategy, or related B2B growth-focused roles • Bachelor's degree in marketing or similar focus • Strong writing and messaging development skills, with the ability to tailor communications to different buyer personas and audiences • Analytical mindset with experience conducting A/B testing and evaluating campaign performance data • Experience partnering cross-functionally with sales and marketing teams across various levels of leadership • Familiarity with outbound sales motions, SDR workflows, prospecting strategies, and sales engagement best practices • Excellent communication, collaboration, and interpersonal skills

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options • Professional development opportunities