Product Marketing Manager

Job not on LinkedIn

🕒 October 20

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Avalon Healthcare Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 B2B

Healthcare • Healthcare Insurance • B2B

Avalon Healthcare Solutions is a company that provides Diagnostic Intelligence and lab benefit management solutions to health plans, labs, and providers. It offers a platform and services — including genetic test management, routine test and radiology management, curated lab networks, real-time test decisioning, evidence-based policies, and analytics — to reduce unnecessary diagnostic testing, control costs, and improve care quality. Avalon emphasizes science-driven, evidence-based approaches to manage growing diagnostic complexity (particularly genetic testing and oncology), delivering operational workflows and measurable savings for health plans and other healthcare organizations.

📋 Description

• Develop and execute product go-to-market strategies for new solutions • Support product launch planning and execution • Develop business cases with product management and quantify market opportunities for build, buy, or partner approaches • Develop and maintain positioning statements, messaging frameworks, and buyer personas/Ideal Client Profiles by product and segment • Develop and execute product marketing plans, sales tools, and content across Avalon's Diagnostic Intelligence product portfolio • Conduct competitive and market intelligence and synthesize findings into actionable briefs • Create and maintain sales enablement tools, including pitch decks, one-pagers, ROI/value calculators, competitive battlecards, case studies, and objection-handling guides • Support end-to-end product launch execution, including launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines • Partner with Content & Website and freelance content-writing support to produce thought leadership assets, web content, and campaign collateral • Synthesize Voice of Customer input, NPS results, and client feedback into product marketing recommendations, customer advocacy programs, and case studies/testimonials • Collaborate with Growth & Demand Generation Marketing on messaging, campaigns, ABX programs, and launch activation events • Track and report product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline/bookings contribution • Maintain product marketing governance documentation, including the Commercialization Playbook, positioning library, and competitive intelligence repository • Report to the SVP, Product Marketing & Communications

🎯 Requirements

• Minimum 5 years of product marketing experience • Direct experience in healthcare IT on the vendor/commercialization side • Experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions • Bachelor's degree (BA/BS) in Marketing, Business, or a related field required • Experience with the Pragmatic Marketing Framework or a comparable product marketing methodology • Strong Microsoft Office skills (Word, PowerPoint, Excel) • Experience with CRM (Salesforce.com or similar) and a product/market requirements tool • Ability to translate complex or clinical concepts into clear, compelling commercial narratives • Experience working with and coordinating oversight of third-party contractors and consultants • Strong organizational and cross-functional collaboration skills • Ability to manage multiple concurrent launches and deliverables against deadlines • Ability to travel up to 25% • Experience gained solely within a health plan's internal product organization does not satisfy the requirement • Required certification: None required

🏖️ Benefits

• Remote work eligibility • Quarterly travel to Avalon's corporate office in Tampa, Florida • Travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils

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