Manager, Digital Personalization

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Avantor

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1904

🏥 Healthcare

🏭 Manufacturing

💼 Consulting

Healthcare • Manufacturing • Consulting

Avantor is a leading life science tools company and global provider of mission-critical products and services to the life sciences and advanced technology industries. The company collaborates with scientists around the world to enable breakthroughs in medicine, healthcare, and technology. Avantor offers a proven portfolio of trusted, quality brands used in research, development, and production activities across more than 300,000 customer locations in 180 countries. It focuses on supporting scientific journeys through reliable products, digital solutions, innovation, and manufacturing facilities. Avantor is committed to sustainability, advancing biopharma, and enhancing scientific collaboration with digital technologies.

📋 Description

• Manage and mentor a team of Personalization Coordinators, including guidance, goal setting, and performance development • Oversee planning and execution of personalization campaigns and experiments • Maintain and prioritize the personalization roadmap with key stakeholders • Develop personalization strategies supporting customer journey goals, demand generation campaigns, and site optimization • Build and launch personalized content and experiences using Adobe Target • Execute A/B and multivariate testing, audience segmentation, and rules-based targeting • Define success metrics and reporting frameworks with analytics teams • Collaborate with Web Production, Content Strategy, Creative, Marketing, and Demand Generation teams • Coordinate with MarTech, Analytics, and Development teams on tagging, tracking, and audience integration • Serve as a subject matter expert on personalization tools, trends, and best practices • Analyze campaign and experiment performance data to identify insights and optimize user experiences • Recommend testing hypotheses and personalization opportunities based on user behavior, performance trends, and business objectives • Monitor personalization technologies, user expectations, and industry benchmarks

🎯 Requirements

• Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science • 5+ years of experience in digital marketing, personalization, conversion optimization, or web experimentation • 2+ years in a people leadership position • Hands-on experience with Adobe Target, including Experience Targeting, A/B testing, Recommendations, and Automated Personalization • Proficiency with web analytics tools such as Adobe Analytics, Google Analytics, and Looker Studio • Experience partnering with data and technical teams • Strong understanding of personalization strategy, customer segmentation, and UX best practices • Demonstrated ability to work cross-functionally with web, creative, data, and marketing teams • Analytical experience using Adobe Analytics, Google Analytics, or other web performance platforms • Strong project management, communication, and problem-solving skills • Experience with customer data platforms (CDPs), audience targeting tools, or dynamic content platforms • Understanding of HTML/CSS and personalization layers’ interaction with front-end code • Background in demand generation or performance marketing environments

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Wellness programs • Health savings accounts • Flexible spending accounts • 401(k) plan with company match • Employee stock purchase program • 11 paid holidays • 18 PTO days annually • Volunteer time off • 6 weeks of 100% paid parental leave (except in states that offer paid family leave) • Learning experiences to support career growth and success • Diverse, equitable and inclusive culture