Area Sales Manager – On-Trade

🕒 May 25

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Berentzen-Gruppe AG

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1758

👥 B2C

🛍️ eCommerce

🤝 B2B

B2C • eCommerce • B2B

Berentzen-Gruppe AG is a German beverage company that produces and markets spirits, non‑alcoholic drinks and fresh-juice systems under multiple consumer brands. The group operates branded product lines, online shops and business channels while maintaining investor relations and corporate responsibility programs. It focuses on beverage manufacturing, brand management and retail/e-commerce distribution both for consumers and business customers.

📋 Description

• Opportunity to actively build and sustainably develop the On-Trade business in the Ruhr Area • Acquire new gastronomy accounts and strategically develop existing partners • Position our brands visibly, premium and drink-relevant at the POS and behind the bar • Confidently negotiate listings, loan equipment and supply agreements on equal terms • Implement strong sales activations: signature drinks, menu placements, event & scene concepts • Know your territory, analyze potential and manage your activities clearly and effectively • Accurately record agreements, actions and developments in the CRM system • Act as the entrepreneurial face of our brands and take responsibility for the sustainable growth and development of the On-Trade business

🎯 Requirements

• Completed commercial vocational training • Experience in On-Trade / gastronomy sales • Background in the hospitality or scene sector with sales drive and an entrepreneurial mindset is an advantage • Strong knowledge of GFGH/gastronomy structures and our products • Strong communication and team skills, and customer orientation • Negotiation skills combined with solid knowledge of sales techniques • High commitment and flexibility; friendly and confident demeanor • Independent, structured and goal-oriented working style • Residence within the assigned territory

🏖️ Benefits

• Ample scope for autonomous and independent work • A pleasant working environment in a team that welcomes you • Open interaction and a flat hierarchy with a first-name culture • Long-term career prospects and personal development within a corporate group that takes On-Trade seriously • Flexible working hours and remote/mobile working options • Company car with private use permitted • Monthly product allowance from our range and employee discounts • Corporate fitness program and health benefits