Regional Key Account Manager

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Berentzen-Gruppe AG

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1758

👥 B2C

🛍️ eCommerce

🤝 B2B

B2C • eCommerce • B2B

Berentzen-Gruppe AG is a German beverage company that produces and markets spirits, non‑alcoholic drinks and fresh-juice systems under multiple consumer brands. The group operates branded product lines, online shops and business channels while maintaining investor relations and corporate responsibility programs. It focuses on beverage manufacturing, brand management and retail/e-commerce distribution both for consumers and business customers.

📋 Description

• Strategic management and development of your key accounts, including terms, promotional funding (WKZ) and responsibility for results (esp. EDEKA) • Ensuring sales, distribution and listing targets • Building and maintaining strong relationships at decision-maker level and independently leading annual and sales meetings • Planning, implementing and monitoring customer-specific agreements and measures • Analyzing relevant KPIs, market and competitive developments to derive actionable recommendations • Implementing category management and trade marketing activities • Close collaboration with national Key Account Management and the field sales team

🎯 Requirements

• Degree in Business Administration (BWL) or comparable commercial qualification • Professional experience in Key Account Management • Extensive knowledge of the German retail landscape and retail structures • Experience in field sales, category management and trade marketing within an FMCG company • Strong negotiation skills

🏖️ Benefits

• Ample freedom for independent and self-directed work • A pleasant working environment in a team that is looking forward to having you • Open interaction and a flat-hierarchy, informal (first-name) culture • Long-term prospects for career and personal development • Flexible working time arrangements • Company car also available for private use • Monthly product allowance from our product range as well as staff discounts • Corporate fitness program and health offerings