
11 - 50 employees
🏥 Healthcare
🏨 Hospitality
📣 Marketing
💰 Venture Round on 2021-01
Healthcare • Hospitality • Marketing
Sproud is an innovative growth company in the plant-based dairy sector, founded in 2018 in Malmö. It offers an alternative to traditional dairy with products that are low in sugar, high in protein, and have a reduced climate impact compared to other plant-based milks. With a turnover of 36 million SEK in 2022 and a team of 15 employees, Sproud's products are available in over 30 countries, including the Nordics, the UK, Europe, USA, Canada, and Asia. Notably, in 2023, Sproud became the first food company to be verified according to ISO 26000, emphasizing its commitment to sustainability and social responsibility.
🔥 13 hours ago
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11 - 50 employees
🏥 Healthcare
🏨 Hospitality
📣 Marketing
💰 Venture Round on 2021-01
Healthcare • Hospitality • Marketing
Sproud is an innovative growth company in the plant-based dairy sector, founded in 2018 in Malmö. It offers an alternative to traditional dairy with products that are low in sugar, high in protein, and have a reduced climate impact compared to other plant-based milks. With a turnover of 36 million SEK in 2022 and a team of 15 employees, Sproud's products are available in over 30 countries, including the Nordics, the UK, Europe, USA, Canada, and Asia. Notably, in 2023, Sproud became the first food company to be verified according to ISO 26000, emphasizing its commitment to sustainability and social responsibility.
• Own and execute Sproud's commercial strategy across Benelux, DACH and Southern Europe • Deliver ambitious sales, profit and distribution targets across the region • Hold full P&L accountability, managing revenue, gross margin, trade investment and profitability • Develop and deliver annual business plans, customer strategies and regional budgets • Identify, prioritise and secure new business opportunities across HoReCa, Retail and Distribution • Build long-term strategic partnerships with coffee chains, retailers, wholesalers, foodservice operators and distributors • Lead distributor selection, management, performance reviews and joint business planning • Negotiate commercial agreements that deliver sustainable, profitable growth • Forecast sales performance, manage budgets and provide accurate commercial reporting • Work cross-functionally with Marketing, Supply Chain, Finance and Customer Success to deliver best-in-class customer execution • Represent Sproud at customer meetings, industry events and international trade exhibitions • Analyse market trends, competitor activity and customer insights to identify future growth opportunities and shape regional strategy • Report directly to the Global Head of Sales
• Experience managing commercial performance across Benelux and DACH • Experience developing and executing regional growth strategies across HoReCa, Retail and Distribution • Experience with full P&L accountability • Experience developing annual business plans, customer strategies and regional budgets • Experience identifying, prioritising and securing new business opportunities • Experience building strategic partnerships with coffee chains, retailers, wholesalers, foodservice operators and distributors • Experience with distributor selection, management, performance reviews and joint business planning • Experience negotiating commercial agreements • Experience forecasting sales performance and managing budgets • Experience providing accurate commercial reporting • Ability to work cross-functionally with Marketing, Supply Chain, Finance and Customer Success • Ability to analyse market trends, competitor activity and customer insights • Ability to work autonomously, make decisions and deliver results in a fast-moving, entrepreneurial environment
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