Growth Marketing Lead

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September 11

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Better Health Partnership

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Healthcare Insurance • Social Impact • Non-profit

Better Health Partnership is a regional health improvement collaborative based in Northeast Ohio, led by community stakeholders from various sectors. The organization focuses on advancing system-level change to achieve exceptional health value and eliminate health disparities. By fostering collaboration across sectors, Better Health Partnership addresses the social determinants of health, improves health outcomes for individuals with chronic conditions, and closes equity gaps. It connects patients with necessary healthcare and social services, such as housing and food resources, through initiatives like the Better Health Pathways HUB. The organization emphasizes data-informed improvements, shared learning, and equitable population and community health.

2 - 10 employees

Founded 2007

⚕️ Healthcare Insurance

🌍 Social Impact

🤝 Non-profit

📋 Description

• Build and execute growth strategies across digital, email, SEO, SEM, social, podcast, and direct channels. • Leverage AI and automation to personalize campaigns, optimize spend, and accelerate test-and-learn cycles. • Run funnel optimization experiments from acquisition through retention, applying startup scrappiness with AI-driven scale. • Collaborate cross-functionally (clinical, product, operations) to forecast growth and align on revenue goals. • Develop AI-enhanced dashboards and attribution models to improve visibility into CAC, LTV, retention, and conversion. • Establish scalable processes by combining early-stage agility with AI-powered workflows (predictive lead scoring, automated lifecycle campaigns, etc.).

🎯 Requirements

• 7+ years in growth/performance marketing • Significant early-stage startup experience • Hands-on expertise with AI-driven marketing tools • 2+ years in healthcare or another regulated industry preferred • Strong analytical skills • Collaborative leader ready to partner cross-functionally and grow into people management

🏖️ Benefits

• Competitive salary + equity package • Healthcare & dental benefits • Flexible PTO • Fully remote flexibility • A mission-driven team improving the lives of people with chronic conditions