Growth Marketing Manager

🕒 6 days ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $140k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 2%

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Owner.com

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🍽️ Food & Beverage

📣 Marketing

💼 Consulting

Food & Beverage • Marketing • Consulting

Owner. com is an all-in-one platform designed to manage a restaurant's digital presence. It empowers restaurant owners by providing them tools for websites, online ordering, marketing, recruiting, and more, enabling them to regain control over their customer relationships and combat high fees imposed by larger corporations. The team is passionate about innovation and customer support.

📋 Description

• Set strategy and lead execution and optimization of Meta and TikTok campaigns • Drive efficient, scalable customer acquisition • Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions • Build a process for monitoring performance and allocating budget across channels, campaigns, and products • Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages • Partner with Creative to develop ad concepts, iterate on winning ads, and share creative insights • Identify growth opportunities through platform trends, emerging ad formats, and targeting capabilities • Collaborate with external agencies and Analytics, Marketing Operations, Creative, Engineering, and Sales teams • Build AI-powered workflows and automation for creative testing, campaign management, and efficiency • Create automated, understandable performance reporting • Build repeatable creative-testing processes and automate paid-social budget allocation • Test landing page designs to improve conversion rates • In the first 30 days, target approximately 10% ROI improvement across Meta and TikTok and develop five or more new concepts

🎯 Requirements

• 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns • Experience with campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization • Track record of maintaining efficiency while scaling paid social spend and acquisition • Comfort working in a fast-moving, high-ownership, and ambiguous environment • Strong creative instincts and ability to turn customer insights and performance data into effective paid social creative • Systems mindset and experience building scalable processes • Excellent communication skills, including turning data into actionable insights and influencing business decisions • Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization • Candidates must be based in the United States or Canada

🏖️ Benefits

• Generous pre-IPO equity package • Comprehensive health coverage • Remote-first workplace • Unlimited PTO • Additional perks

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