Customer Marketing Manager – Adoption & Lifecycle

🕒 May 6

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Bloomerang

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

🤝 Non-profit

☁️ SaaS

🤲 Charity

💰 $33M Debt Financing on 2021-02

Non-profit • SaaS • Charity

Bloomerang is a community-focused nonprofit donor management software designed to deliver a better giving experience and help organizations thrive. It offers a comprehensive platform tailored for nonprofits, including features such as donor database management, marketing and engagement tools, reporting and analytics solutions, and volunteer and membership management systems. Bloomerang aims to enhance donor retention and increase fundraising efficacy by equipping nonprofits with the tools they need to nurture relationships and drive donations. Trusted by over 23,000 organizations, Bloomerang helps nonprofits raise more funds and create lasting change through streamlined operations and an intuitive user experience.

📋 Description

• Own and scale lifecycle strategy across onboarding and adoption, driving time-to-value, engagement, payments activation, and revenue growth • Build and optimize multi-channel customer journeys (email and in-app) using behavioral data, segmentation, and continuous testing • Develop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scale • Translate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansion • Establish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programs • Partner cross-functionally to align lifecycle strategy with product and go-to-market initiatives, influencing decisions through data • Own programs end-to-end and support customer-facing initiatives that drive product adoption, engagement, and education

🎯 Requirements

• At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS, with a proven track record of owning lifecycle or product adoption programs end-to-end and driving measurable impact on adoption, retention, payments activation, and revenue • Strong systems thinker with experience building scalable, repeatable lifecycle programs and embedding AI and automation into workflows for segmentation, optimization, and decision-making • Hands-on expertise with email and in-app channels (e.g., Pendo), including segmentation, deliverability, UX, and multi-channel journey optimization • Deep analytical skillset, with experience building performance frameworks, connecting efforts to business outcomes, and prioritizing initiatives based on ROI • Proficiency with core marketing and customer data platforms (e.g., Salesforce, Marketo, HubSpot, Gainsight, Pendo, etc.) and ability to leverage data across systems effectively • Demonstrated ability to operate independently in ambiguous environments, owning strategy through execution with a strong problem-solving mindset • Effective cross-functional collaborator and communicator, able to influence stakeholders, present insights clearly, and support customer-facing initiatives that drive adoption and engagement

🏖️ Benefits

• You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. • You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more! • You’ll receive a 401k match to help invest in your future. • Everything you need to be successful, shipped right to your door. You got this. We got you.