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Senior Media Buyer

Job not on LinkedIn

đŸ”„ 13 minutes ago

🌏 Anywhere in the World

⏰ Full Time

🟠 Senior

🎡 Marketing

đŸ‘» Ghost score 12%

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Logo of Brand Bolt

Brand Bolt

11 - 50 employees

đŸ„ Healthcare

đŸœïž Food & Beverage

📣 Marketing

Healthcare ‱ Food & Beverage ‱ Marketing

Brand Bolt is a direct-to-consumer brand builder and operator that creates and scales health, wellness, and beauty products using performance marketing, media buying, conversion optimization, and high-converting copy. The company focuses on taking brands to seven-figure monthly revenue by combining omnichannel advertising, educational content, and community engagement, while also supporting charitable causes like Vitamin Angels.

📋 Description

‱ Own day-to-day strategy, execution, optimization, and scaling of Google Ads campaigns ‱ Manage Search, Shopping, Performance Max, YouTube, Demand Gen, Display, remarketing, and other relevant Google campaign types ‱ Build and maintain account and campaign structures, keyword strategies, audiences, bidding strategies, budgets, and creative assets ‱ Monitor performance and budget pacing and make decisions to improve efficiency and scale ‱ Develop structured testing plans across campaigns, bidding, audiences, creative, offers, and landing pages ‱ Analyze the full customer journey to diagnose performance issues and identify growth opportunities ‱ Translate performance data into creative direction, angles, hooks, concepts, formats, and briefs ‱ Partner with creative and conversion teams to improve ads, landing pages, offers, and checkout experience ‱ Work with analytics and technical teams to validate reporting and resolve data discrepancies ‱ Oversee Shopping and Performance Max execution, including asset groups and audience signals ‱ Maintain organized accounts and document tests, decisions, results, and learnings ‱ Communicate performance, insights, risks, and next steps to the marketing team ‱ Stay current on Google Ads product changes, automation, bidding, AI capabilities, and acquisition opportunities

🎯 Requirements

‱ Deep, current, hands-on expertise in Google Ads across Search, Shopping, Performance Max, YouTube, Demand Gen, and Display ‱ Proven experience personally managing and scaling at least $500,000 per month in Google Ads spend ‱ Experience above $1 million per month strongly preferred ‱ Strong track record running purchase-focused campaigns for direct-to-consumer ecommerce brands ‱ Experience in health, wellness, beauty, skincare, or supplements strongly preferred ‱ Strong understanding of direct-response economics, acquisition cost, conversion rate, average order value, customer value, revenue, and profitability ‱ Advanced knowledge of campaign structure, Smart Bidding, budget allocation, keyword and search-term strategy, audience strategy, creative testing, and profitable scaling ‱ Ability to distinguish between media, creative, offer, landing-page, and tracking problems ‱ Strong creative instincts and ability to turn campaign data into briefs and testable ideas ‱ Comfort working across Google Ads, analytics platforms, and internal reporting sources ‱ Excellent analytical judgment, attention to detail, organization, and written communication ‱ Proactive operating style and ownership mindset ‱ Fluent professional English ‱ Ability to maintain meaningful overlap with US business hours ‱ Resume and one or two anonymized examples of personally managed Google Ads accounts, including spend, category, campaign types, objectives, actions, tests, results, and timeframe

đŸ–ïž Benefits

‱ Fully remote work environment ‱ Flexibility and autonomy ‱ Competitive compensation ‱ Generous performance-based incentives ‱ Collaboration with a top-tier marketing team ‱ Opportunity to launch campaigns seen by millions

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