Director, Lifecycle Marketing

Job not on LinkedIn

🕒 April 23

🇺🇸 United States – Remote

💵 $170k - $215k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Blueprint

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

Wellness • Healthcare Insurance • eCommerce

Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

📋 Description

• Own the full customer journey from email signup, SMS opt-in, to first purchase. • Responsible for performance of owned channels (email, SMS, direct mail) and strategy of automated touchpoints. • Set strategy, manage high-performing team, and stay close to the work for QA and optimization. • Collaborate with growth and content teams to develop strategic roadmap and maintain high-quality content.

🎯 Requirements

• 7+ years in lifecycle, retention, or CRM marketing, with at least 2 years managing a team. • Scaled owned-channel revenue at a DTC or consumer e-commerce brand, ideally one doing $50M+ annually. • Built and optimized lead-to-purchase conversion programs: welcome flows, nurture sequences, abandonment recovery, and multi-channel touchpoint strategy. • Hands-on experience with direct mail as a conversion or retention channel, including vendor management, list strategy, creative, and measurement. • Deep fluency in Klaviyo is a must. You can build a flow yourself, but you also know when to hand it off. • Strong quantitative instincts. You design tests that isolate variables, you read cohort retention curves, and you're skeptical of last-click attribution. You can hang with the data team and find joy in identifying opportunities to test. • Experience with subscription mechanics, loyalty programs, or complex segmentation is a strong plus.

🏖️ Benefits

• Salary Range: $170-215k + equity + benefits