Founding Sales Development Representative, SDR

🕒 December 1, 2025

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BusPlanner

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

🚗 Transport

☁️ SaaS

📚 Education

Transport • SaaS • Education

BusPlanner is an all-in-one student transportation software platform that helps school districts plan, optimize, manage and monitor school bus operations. The SaaS suite includes AI-powered route optimization, real-time GPS tracking, fleet and financial management, online portals and mobile apps for parents and staff, redistricting/zoning, dispatch and field trip coordination, and integrations for forms and reporting. It is designed to reduce costs, improve safety and streamline operations for large K–12 transportation departments.

📋 Description

• Own top-of-funnel pipeline generation through cold calling, emailing, LinkedIn outreach, and creative outbound tactics. • Qualify inbound and outbound opportunities and partner closely with Account Executives for smooth handoffs. • Run targeted outbound campaigns to penetrate high-value school districts across the U.S. • Experiment aggressively to refine messaging, test sequence strategies, and improve conversion. • Collaborate with Sales leadership on outbound approach, territory strategy, and account prioritization. • Help shape our sales systems, including CRM structure, Outreach sequences, enrichment workflows, and reporting. • Represent BusPlanner at conferences to support onsite prospecting and pipeline creation. • Advance quickly: strong performers have a defined 6–9 month path to an AE role, with mentorship and support to get there.

🎯 Requirements

• Extreme drive and grit: You love outbound, you love the hunt, and you love creating opportunity. • Entrepreneurial mindset: Comfort in an environment where there isn’t a playbook yet (you’re helping build it). • Strong communication & questioning skills: You can capture attention and uncover pain quickly. • High organization & tech-savviness: Proficiency with CRM and sales automation tools. • Curiosity: You dig deep, ask smart questions, and constantly refine your approach. • Coachability: You’re hungry for feedback and improve fast. • Resilience: You handle rejection well and maintain high energy.