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Head of Social Media

Job not on LinkedIn

đŸ”„ 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔮 Lead

💕 Social Media Manager

Where this job comes from

Posted on BVGroup's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of BVGroup

BVGroup

501 - 1000 employees

đŸŽČ Gambling

🎼 Gaming

☁ SaaS

Gambling ‱ Gaming ‱ SaaS

BVGroup is a gambling and e‑gaming company that operates consumer-facing brands (notably BetVictor) and provides platform, managed services and SaaS products to partner brands. Its BV:360 platform powers sportsbook and casino offerings, a large content library, and configurable managed solutions across regulated markets; the group emphasizes safer gambling, compliance, and both B2C operations and B2B services. BVGroup reports multi-market scale (e. g. , active players, bets, and 750+ employees/contractors) and highlights growth into SaaS and partner integrations.

📋 Description

‱ Build and lead BetVictor's first in-house social team ‱ Set the direction for BetVictor's social channels and shape the brand's organic social presence ‱ Define best-in-class social standards benchmarked against leading sports, betting and media brands ‱ Hire, lead and develop a team of three: two Social Producers and one Shooter-Editor ‱ Own social strategy across TikTok, Instagram, X, YouTube, Facebook and emerging platforms ‱ Build an always-on content plan around the sporting calendar ‱ Set KPIs, reporting and test-and-learn cadence, and share insights with senior stakeholders ‱ Collaborate with Performance Marketing to ensure organic social adds value to paid channels ‱ Report on spend, acquisition efficiency and return to senior stakeholders ‱ Lead creative direction for video-first, platform-native content, including reactive moments, formats, series and creator collaborations ‱ Brief and approve work from producers and shooter-editor ‱ Manage creator, talent and agency partners ‱ Ensure social activity meets UK gambling advertising rules, CAP/BCAP codes, UKGC requirements, platform policies and age-gating requirements ‱ Work with compliance and legal on approvals and own team risk management for live and reactive content

🎯 Requirements

‱ Experienced in social media, including people management of leading a team ‱ Proven track record of growing audiences and driving commercial results on social for a major consumer brand, publisher or sports organisation ‱ Subject matter expert knowledge of platform algorithms across TikTok, Instagram, YouTube, X and Facebook, and how to use them to grow reach and engagement ‱ Ability to read social insights and analytics, spot opportunities early, set KPIs and use data to make decisions ‱ Strong understanding of online culture, including trends, memes, creators, fan communities and platform developments ‱ Hands-on paid social expertise, including planning and optimising significant budgets across Meta and TikTok ‱ Proven sports knowledge and fan instinct, especially football and horse racing ‱ Comprehensive creative judgement on short-form video, including briefing, giving feedback and improving quality ‱ Clear understanding of regulated marketing and ability to work within UK gambling advertising rules or a similarly regulated sector

đŸ–ïž Benefits

‱ Remote work arrangement ‱ Permanent employment ‱ Opportunity to join a fast-paced, global industry ‱ Opportunity to collaborate with passionate experts ‱ Opportunity to lead and develop a team ‱ Opportunity to work with creator, talent and agency partners

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