Conversion Rate Optimization Manager

6 days ago

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Winona

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B2C • eCommerce • SaaS

Winona is an online platform that appears to be experiencing technical difficulties at the moment. The platform invites users to use a search box to find what they are looking for, suggesting it serves as a resource or information service online. With a homepage link provided, it implies a web-based service orientated towards aiding users in finding specific information or services.

11 - 50 employees

👥 B2C

🛍️ eCommerce

☁️ SaaS

📋 Description

• Own the CRO roadmap — plan, prioritize, and execute a continuous cycle of experimentation aligned with growth goals. • Design and run A/B and multivariate tests using Optimizely (required), ensuring accurate implementation, tracking, and statistical validity. • Analyze quantitative and qualitative data (GA4, Hotjar, surveys, etc.) to identify conversion bottlenecks and new opportunities. • Develop test hypotheses informed by data insights, behavioral psychology, and UX best practices. • Collaborate cross-functionally with design, engineering, product, and marketing teams to implement test variations and roll out winning experiences. • Report on results — summarize test performance, learnings, and next steps for leadership and stakeholders. • Maintain tracking and experimentation infrastructure, ensuring reliable analytics and clean data. • Champion a culture of experimentation across the organization, promoting evidence-based decision-making.

🎯 Requirements

• 3+ years of hands-on CRO experience, ideally in a fast-moving SaaS, e-commerce, or growth-focused organization. • Expertise with Optimizely (mandatory) — including test setup, QA, targeting, and result interpretation. • Proficiency with web analytics and behavioral insight tools (GA4, Looker, Hotjar, VWO, Mixpanel, etc.). • Strong understanding of A/B testing methodology, statistics, and data interpretation. • Ability to balance creative problem-solving with analytical rigor. • Familiarity with HTML, CSS, and JavaScript sufficient to collaborate with developers or implement light test changes. • Excellent written and verbal communication skills; able to present findings clearly to both technical and non-technical audiences. • Curiosity, empathy for users, and a relentless drive to improve performance.

🏖️ Benefits

• Flexible hours • Work wherever you choose • Fun and casual work environment • Employee engagement activities and virtual gatherings • We are a diverse, global team! 🌍