Senior Manager, Affiliate Marketing

🔥 51 minutes ago

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Caraway Home

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🛒 Retail

💰 $35M Series A on 2022-09

Food & Beverage • Manufacturing • Retail

Caraway Home is a company specializing in high-quality kitchenware and cooking essentials. Known for their non-toxic, ceramic-coated cookware, Caraway combines thoughtful design with functionality to offer aesthetically pleasing and safe cooking solutions. Their product range includes cookware sets, bakeware, food storage options, and an array of kitchen accessories, all designed to make cooking easier and more enjoyable. Caraway is committed to providing kitchenware that is free from harmful chemicals, ensuring a healthier cooking experience. The company also emphasizes convenience with easy-to-use storage solutions and customer-friendly purchase policies.

📋 Description

• Own the end-to-end affiliate program, including strategy, partner recruitment, commission structuring, and performance optimization • Lead the evolution of the affiliate channel in response to AI-powered search and agentic commerce, developing partnership strategies that increase brand visibility across traditional search, answer engines, AI assistants, and emerging shopping agents • Manage relationship with our affiliate agency partner • Manage relationships with affiliate networks (e.g. Impact, Rakuten, ShareASale, CJ) and key individual publisher/media partners • Identify, recruit, and onboard new affiliate and content partners aligned with Caraway's brand and audience • Cultivate and own relationships with commerce editors, affiliate publishers, and editorial teams to increase Caraway’s presence in product roundups, gift guides, seasonal moments, and evergreen commerce content that drives long-term affiliate revenue • Collaborate closely with Caraway’s Brand Marketing team and external PR agency to align affiliate opportunities with product launches, campaigns, earned media, seasonal moments, and broader brand storytelling • Develop and proactively pitch compelling product stories, exclusive offers, and editorial opportunities to commerce publishers, combining a PR mindset with performance marketing to secure high-impact affiliate placements • Partner closely with the Influencer team to build a seamless bridge between creator partnerships and affiliate/commission-based programs • Set and manage commission tiers, incentive structures, and promotional calendars to drive performance • Analyze program performance (traffic, conversion, AOV, ROAS, incrementality) and report on KPIs to leadership • Collaborate with Paid Media, Content, and Creative teams to ensure affiliate partners have the assets and offers they need • Maintain a holistic view of the customer journey: understanding how affiliate and publisher touchpoints influence awareness, consideration and conversion, to inform where and how the program shows up • Monitor competitive and industry trends to keep Caraway's Affiliate program best-in-class

🎯 Requirements

• 5+ years of experience in affiliate marketing, partnerships, or performance marketing, ideally in DTC/e-commerce • Experience managing affiliate networks and platforms (Impact, Rakuten, ShareASale, CJ, or similar) • Background in partnerships, PR or communications; with a strong sense of storytelling and what makes a pitch land with editors and publishers • Strong analytical skills; comfortable working in spreadsheets/dashboards to track performance and identify opportunities • Excellent relationship-building and negotiation skills • A self-starter who can operate autonomously and bring structure to an evolving program • Experience working cross-functionally with influencer, content, or creative teams a plus • Passion for home, cooking, and non-toxic lifestyle brands is a bonus.

🏖️ Benefits

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. • 401k: A 3% company match to help you plan for for your future • Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s • Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody • From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! • Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! • Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. • Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. • Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! • We offer annual reimbursements to full-time employees to support their professional development aspirations! • We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. • Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. • We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! • Complimentary product as a new hire + continuous to expand your Caraway Home collection.