Head of Brand & Marketing

Job not on LinkedIn

🕒 3 days ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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Career Hire5

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🎯 Recruiter

📚 Education

Recruitment • Education

Career Hire5 is a career coaching and recruitment services platform that helps job seekers secure interviews and job offers through tailored career roadmaps, resume and LinkedIn optimization, mock interviews, and onboarding support. The company focuses on placing candidates in US-based remote roles and provides training, interview coaching, and cultural adjustment advice for those relocating internationally. Hire5 also partners with employers and claims experience hiring remotely for many US companies, combining recruitment expertise with candidate-focused career development.

📋 Description

• Own brand strategy and category narrative. • Lead the marketing plan that turns shelf placement into shelf velocity — demo strategy, in-store activation, retail-specific campaigns, and the cross-channel push that supports each new account. • Manage external PR partners, drive founder-led press, and own relationships with key women's health, lifestyle, and trade press. • Scale our Health Professional Ambassador Program, building partnerships with MDs, RDs, and women's health practitioners and creating the operational backbone that makes those relationships durable. • Build a content strategy — across social, owned, podcast partnerships, and SEO — that establishes The Cycle as the authoritative voice in the space. • Build community programming through events, retail activations, and digital community infrastructure, working with our retail partners to create in-store experiences that drive trial and retention. • Own a meaningful marketing budget and be accountable for clear, founder-aligned metrics: trial rates, repeat purchase, unaided category recall, organic search volume, and ambassador roster growth.

🎯 Requirements

• 5–10 years of experience in brand and marketing roles at CPG companies, with at least 2–3 years at the Director level or equivalent. • Direct experience scaling a CPG brand through national retail launch. • Functional health, wellness, supplement, or beverage experience strongly preferred. Women's health experience is a major plus. • Hands-on operator mindset. You've personally written copy, briefed creative, managed PR, run paid media, and built ambassador programs — not just managed people who did those things. • Track record of working with limited resources. Big-CPG-only backgrounds without startup experience are unlikely to be a fit. • Excellent founder-collaborator instincts. You know how to push back, when to align, and how to translate founder vision into operational reality.

🏖️ Benefits

• Remote-first: Work from anywhere in the US. • Health benefits: Standard medical, dental, vision. • Real ownership: This role reports directly to the founder. You will set the marketing agenda for the company. • A genuinely kid-friendly culture: We're a team of parents building a brand for women, and we mean it when we say family comes first. Bring your kids on calls. Build your day around school pickups and nap schedules. Take the meeting from the carpool line. We trust you to get the work done — and we never want you to feel like you have to choose between being present at work and being present at home. • Travel is expected and covered — retail and community activations mean you'll be on the road.