Director, Integrated Marketing – Advanced Hydration

🕒 2 days ago

🗻 New Hampshire, New Jersey, +2 more states – Remote

🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $167.5k - $185k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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The Coca-Cola Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1886

👥 B2C

B2C • Beverage • Sustainability

The Coca-Cola Company is a global beverage corporation with a rich history of over 136 years in refreshing the world. Known for its flagship product, Coca-Cola, the company has developed a diverse portfolio of over 200 brands, including sparkling beverages, hydration options, coffee and tea, juices and dairy, and alcohol-ready-to-drink beverages. Committed to sustainability, The Coca-Cola Company actively engages in initiatives like water stewardship, sustainable agriculture, and reducing sugar in its products. Operating in more than 200 countries, the company strives to make a positive social impact through diversity, equity, and inclusion efforts and partnerships. The Coca-Cola Foundation supports various community initiatives worldwide. The company offers numerous career opportunities globally, emphasizing an inclusive and accessible workplace.

📋 Description

• Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers. • Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution. • Lead bottler-facing marketing communication—aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards. • Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation. • Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs. • Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints. • Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation. • Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership. • Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred). • Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels. • Strong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authority. • Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps. • Excellent communication, collaboration, and stakeholder influence skills. • Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution. • Strong analytical skills with proficiency in Excel and PowerPoint. • Willingness to travel up to ~50% to support bottler engagement and in-market execution.

🏖️ Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.