Marketing Manager, Engagement, Faculty Marketing Programs

🕒 September 14

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $67k - $107.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Develop and deliver customer engagement strategies that drive product adoption, customer success, and retention across specialized learning solutions • Serve as the engagement marketing lead for customer outreach within Specialized Learning Solutions • Lead customer messaging supporting the transition of Visible Body and Spark customers into MindTap and updated core marketing functionality • Coordinate onboarding, education, and usage communications throughout the product lifecycle • Coordinate communication plans for product launches, migrations, and other customer-impacting initiatives • Own the Gale monthly customer newsletter, including editorial planning, content development, and performance optimization • Develop and execute Gale social media strategy for supported products • Integrate customer messaging across the global website, Help documentation, and other digital customer resources • Maintain regular customer communications highlighting product updates, best practices, success stories, and new capabilities • Translate new features, product enhancements, and critical initiatives into customer-focused messaging • Align customer messaging across products, channels, and touchpoints while reinforcing a consistent brand voice • Measure and optimize engagement performance using customer and campaign metrics

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 5+ years experience in customer marketing, lifecycle marketing, product marketing, or engagement marketing • Demonstrated experience developing customer communications across email, web, social media, and digital channels • Strong project management and organizational skills with the ability to run multiple concurrent initiatives • Excellent written and verbal communication skills with the ability to translate complex product information into customer-friendly messaging • Experience collaborating with cross-functional teams • Experience with marketing automation, CRM platforms, and customer engagement analytics is preferred • A positive outlook

🏖️ Benefits

• Discretionary incentive bonus program with a 10% annual individual target • Comprehensive Total Rewards package • Reasonable accommodations for qualified individuals with disabilities