Senior Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Lead global demand campaign strategy and architecture • Own and lead the global demand campaign framework for HED/Gale • Define campaign objectives, target audiences, offers, channel mix, sequencing, timelines, and success metrics • Establish clear campaign standards and guidelines • Build end‐to‐end global campaign plays that deliver high‐quality marketing leads and pipeline impact • Guide trade‐off decisions to focus effort on the highest‐impact campaigns • Partner closely with Content Strategy, Events & Customer Programs, Product Marketing, Sales, Marketing Ops, and regional marketing leaders • Deliver region‐ready campaign toolkits • Track and analyze MQL volume and quality, conversion rates, pipeline contribution, and velocity • Lead optimization and test‐and‐learn efforts to improve in‐flight and future campaigns • Maintain a campaign performance and learning backlog

🎯 Requirements

• 8+ years proven experience in campaign marketing, demand marketing, or related roles • Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience • Deep experience in demand marketing and global campaign leadership • Strong track record designing integrated, multi‐channel demand programs across email, paid media, social, search, web, events, and partners • Ability to operate as a senior cross‐functional leader, influencing across teams • Highly organized, systematic planner who can manage through complexity and build simple solutions • Strong analytical and strategic skills, comfortable using funnel data to guide decisions and priorities • Clear, confident communicator—able to set direction, explain trade‐offs, and drive alignment • Experience working in global or international marketing environments strongly preferred.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options