Product Marketing Manager – Referral & Affiliate Programs

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October 17

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CEX.IO

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Crypto • Finance • Fintech

CEX. IO is a comprehensive cryptocurrency platform that allows users to buy, sell, trade, hold, and earn various cryptocurrencies. Since its inception in 2013, CEX. IO has been a leader in the crypto exchange industry, offering innovative solutions like crypto purchases with credit and debit cards and pioneering instant withdrawal services. The platform is designed for both individual users and enterprises, providing a full suite of services including spot and margin trading, a crypto wallet, a trading API, and staking options. CEX. IO is committed to compliance and regulation, maintaining the necessary licenses and adhering to global regulatory standards, providing a secure and reliable environment for over six million users worldwide.

51 - 200 employees

Founded 2013

₿ Crypto

💸 Finance

💳 Fintech

💰 Seed Round on 2013-01

📋 Description

• Develop and execute the overall referral and affiliate marketing strategy to drive new user acquisition and retention. • Manage day-to-day operations of the affiliate and referral programs. • Work closely with product, design, data, and engineering teams to optimize program performance and user experience. • Identify and onboard new affiliate partners and influencers within the crypto and fintech ecosystem. • Analyze program metrics and performance data to optimize ROI and scalability. • Collaborate with product and engineering teams to develop and enhance the technical functionality of the referral program. • Research market trends and competitor programs to identify new opportunities for innovation. • Ensure compliance with regulatory requirements and internal brand guidelines.

🎯 Requirements

• 3+ years of experience in product marketing, growth, or affiliate marketing, preferably within crypto, fintech, or tech startups. • Proven track record of managing referral or affiliate programs with measurable success. • Strong analytical and data-driven mindset with experience using analytics and CRM tools (e.g., Google Analytics, Mixpanel, HubSpot, etc.). • Understanding of crypto market dynamics, blockchain technology, and user acquisition funnels. • Excellent communication, negotiation, and relationship management skills. • Ability to work cross-functionally with product, marketing, and data teams. • Self-motivated, detail-oriented, and comfortable in a fast-paced, dynamic environment. • English B1