Senior Product Marketing Manager, Platform

🕒 Yesterday

🇺🇸 United States – Remote

💵 $152k - $230k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 1%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Chainalysis Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🔌 API

💳 Fintech

🔒 Cybersecurity

💰 $170M Series F on 2022-05

API • Fintech • Cybersecurity

Chainalysis is the leading blockchain data platform that provides blockchain intelligence solutions for various sectors, including law enforcement, regulators, financial institutions, and centralized exchanges. The company helps organizations tackle crypto challenges, ensure compliance with regulations, and mitigate risks associated with cryptocurrency transactions through its innovative solutions and insights. With an R&D hub known as Chainalysis Labs, the company is dedicated to advancing blockchain intelligence and supporting a safer digital economy.

📋 Description

• Own positioning for the Chainalysis platform as a whole • Define and evolve the Chainalysis story, including its differentiated value • Build messaging for consistent use by go-to-market teams • Own competitive positioning and translate market changes into actionable deal-team guidance • Build lifecycle campaigns for onboarding, activation, expansion, and renewal • Identify expansion patterns and create cross-sell and upsell plays • Explain the commercial model in customer-oriented terms • Lead go-to-market planning for portfolio-wide launches • Produce first-call decks, value maps, discovery frameworks, ROI stories, objection handling, and sales plays • Partner with Product, Product Marketing, GTM, and Enablement teams to create field tools • Use churn, win-loss, field feedback, and competitive signals to improve positioning • Measure business-health outcomes rather than activity alone • Collaborate across Product, Sales, Customer Outcomes, Marketing & Communications, GTM Solutions & Readiness, and segment leads

🎯 Requirements

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing • Experience building a new proposition, segment, or business line from nothing • Experience developing positioning that connects multiple capabilities into one value story • Experience designing lifecycle campaigns or expansion programmes with ownership of messaging and mechanics • Exceptional writing and editorial judgment • Ability to write headlines, persuasive narratives, practical sales content, and executive-level messaging • Collaborative self-starter comfortable driving ambiguous, multi-stakeholder work across Product, Sales, technical and revenue teams, and senior leaders • Nice to have: experience with blockchain, digital assets, or crypto-native financial infrastructure • Nice to have: experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology • Nice to have: familiarity with consumption- or usage-based pricing and packaging • Legally authorized to work for any employer in the United States without restrictions • Must not require sponsorship to maintain United States work authorization

🏖️ Benefits

• Equity • Bonus • Remote work arrangement • Diversity, equity, and inclusion commitment • Disability accommodations for the interview process • AI tools, workflows, and space to experiment • Applicant privacy protection

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