Area Director – Franchise Performance

🕒 October 7

🌲 North Carolina, Virginia – Remote

🌲 North Carolina – Remote ⚔️ Virginia – Remote

💵 $99.9k - $117k / year

⏰ Full Time

🔴 Lead

👔 Director

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This company has sponsored H1B visas in the past.

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels • Advise hotel owners, operators, and management companies using revenue, market, and operational performance data • Identify opportunities for growth, profitability, revenue improvement, market share, ADR, occupancy, and owner profitability • Develop and influence execution of strategic commercial action plans • Conduct property visits, performance reviews, business consultations, and virtual engagements • Align hotel performance strategies with company initiatives and available resources • Partner with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams • Analyze demand, competitive positioning, business mix, pricing, distribution effectiveness, sales performance, pace reports, demand drivers, and market dynamics • Monitor commercial dashboards and performance indicators, identify risks, and recommend corrective actions • Coordinate targeted support from cross-functional commercial partners • Increase engagement and participation in proprietary revenue-generating programs and initiatives • Translate complex operational and financial data into actionable recommendations • Lead recurring performance discussions with owners, management companies, and property leadership teams • Document commitments, action items, strategic decisions, consultations, and performance plans • Provide leadership with insights on revenue performance, ownership engagement, competitive threats, and business risks • Maintain documentation and submit timely, accurate expense reports • Support franchise growth, retention initiatives, franchise associations, and industry activities • Share market intelligence, best practices, and emerging opportunities • Participate in special projects and organizational initiatives as assigned

🎯 Requirements

• Must currently reside in Virginia or North Carolina; relocation assistance is not available • Minimum fifteen (15) years of progressive hotel industry experience with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement • Minimum ten (10) years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility • Demonstrated success improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability • Proven ability to influence business decisions through analytical insights and strategic consultation • Experience working effectively within a matrixed organization and influencing outcomes without direct authority • Strong analytical, forecasting, and financial acumen • Experience utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms • Advanced proficiency with Microsoft Office applications, including Excel and PowerPoint • Ability to analyze and interpret large datasets and translate findings into practical business recommendations • Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics • Exceptional consulting, communication, negotiation, and influencing skills • Strong executive presence and ability to communicate effectively with hotel owners and senior leaders • Ability to balance multiple priorities while managing a geographically dispersed portfolio • Strong relationship-building and stakeholder-management capabilities • Demonstrated commercial acumen and strategic thinking • Ability to navigate ambiguity and adapt priorities within a changing business environment • Commitment to organizational values, integrity, collaboration, and continuous improvement • Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field or equivalent combination of education and work experience • Regular travel of approximately 70% is required • Ability to travel independently throughout the assigned territory

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Annual bonus under Choice’s Management Incentive Plan (MIP) • Home office arrangement for field/remote roles • Possible required travel depending on the role

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