Commercial Activation & Performance Manager, Upscale Brands

🕒 October 13

🇺🇸 United States – Remote

💵 $114.9k - $135.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Identify hotels with opportunities to improve revenue performance, market share, and demand generation • Analyze hotel-level performance trends, risks, and gaps to uncover growth opportunities • Develop insights and recommendations for Senior Regional Directors, field leaders, hotel teams, and senior leadership • Develop and maintain commercial plans focused on pricing strategy, demand generation, business mix optimization, and revenue growth • Provide guidance on promotional strategies, pricing decisions, revenue recovery, channel performance, direct booking, and distribution strategies • Identify market events and local demand drivers to increase demand and market share • Collaborate with Area Directors and Senior Regional Directors on hotel-specific commercial growth strategies • Connect hotels with enterprise programs, tools, resources, and subject matter experts • Develop and manage commercial activation plans, tracking implementation progress, milestones, and business outcomes • Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other Commercial Centers of Excellence • Drive awareness, adoption, and utilization of enterprise revenue-generating programs including Easy Bid, DirectPay, Choice Business Direct, and future programs • Develop scalable playbooks, best practices, tools, and resources for hotels • Serve as liaison between hotels and corporate commercial teams • Support ROCS Program Revenue Managers with supplemental coverage, transition support, and project assistance • Lead commercial activation projects and strategic performance initiatives • Maintain project plans, action trackers, and stakeholder communications • Evaluate initiative effectiveness and ROI using performance metrics, adoption rates, and revenue outcomes • Support deployment of new commercial strategies, tools, programs, and enterprise initiatives • Recommend process improvements connecting operational execution with commercial performance outcomes

🎯 Requirements

• Bachelor's degree in Hospitality, Business, Marketing, Revenue Management, or related field, or equivalent experience • 5+ years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or related disciplines • Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations • Working knowledge of hotel revenue management principles, distribution channels, demand generation strategies, and commercial performance drivers • Demonstrated ability to influence outcomes and drive action without direct authority • Excellent project management, organizational, and prioritization skills • Ability to collaborate effectively across multiple stakeholder groups, including owners, operators, field teams, and corporate partners • Ability to navigate ambiguity, manage competing priorities, and maintain a strategic mindset • Excellent communication, presentation, and consultative skills • Ability to travel as business needs require

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Annual bonus under Choice’s Management Incentive Plan (MIP) • Home office work arrangement • Possible required travel depending on the role

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