Senior Product Marketing Manager

🕒 May 29

🐊 Florida – Remote

🐊 Florida – Remote

💵 $100k - $140k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Claro Enterprise Solutions

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1990

📡 Telecommunications

🛍️ eCommerce

👥 B2C

Telecommunications • eCommerce • B2C

Claro Enterprise Solutions is a telecommunications company that provides a wide range of services including internet plans, mobile plans, and various digital content options. They offer solutions for both personal and business needs, enabling customers to manage their services easily through online platforms. Claro is committed to delivering quality connectivity and customer support, ensuring users have access to essential telecommunications services.

📋 Description

• Create and manage a portfolio hierarchy that aligns to buyer needs, market dynamics, and overall business strategy. • Translate business objectives, market opportunities, and the offering portfolio into a cohesive, formal go-to-market (GTM) strategy. • Develop and execute go-to-market plans for the portfolio, including target audience prioritization, messaging, and integrated campaign strategy. • Oversee launch planning for new offerings, including defining and managing an enterprise-wide launch process and templates covering products, solutions, and services. • Develop a deep understanding of buyer and customer needs, market trends, and the competitive landscape. • Partner with leaders across sales, product, marketing, customer success, and other functions to design aligned strategies, tactics, and resources that achieve corporate objectives. • Create and lead a revenue enablement plan that drives portfolio understanding, adoption, and growth across buyer- and customer-facing roles. • Provide leadership, direction, and mentoring to product marketing and vertical marketing team members. • Conduct regular assessments of go-to-market effectiveness and address performance gaps through continuous improvement initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field required. • Master’s degree (MBA) required. • Certified Product Marketing Manager (CPMM – AIPMM) preferred. • 7+ years of experience in B2B marketing, including a minimum of 5 years in people management roles. • Global experience working with diverse and distributed teams strongly preferred. • 4–6 years of advanced experience in product line, portfolio, or business unit management. • 4–6 years of demonstrated success influencing C‑level executives and senior cross‑functional leaders. • 4–6 years of experience leveraging business and marketing analytics to demonstrate impact on revenue growth. • 4–6 years of demonstrated expertise in developing compelling messaging and positioning for products, solutions, and services. • Proficient in English. Spanish proficiency is a plus.

🏖️ Benefits

• Professional development • A culture that celebrates success and diversity • Medical, Dental, Vision • 16 Holidays, 15 days PTO, 7 sick days • 401k with a match and tuition reimbursement