Senior Product Marketing Manager

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

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ClassWallet

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

💳 Fintech

📚 Education

🏛️ Government

💰 $500k Debt Financing on 2020-05

Fintech • Education • Government

ClassWallet is a company that provides digital wallet solutions focused on the management and distribution of public funds. Utilizing a patented platform, ClassWallet simplifies the process of spending these funds, ensuring total transparency and compliance with spending guardrails and audit-ready reporting. Their services cater primarily to education sectors, such as K-12 schools and early childcare programs, helping them manage purchases and reimbursements digitally. ClassWallet also supports government agencies in reducing administrative costs and ensuring compliance, and aids in the efficient distribution of family scholarships and grant programs.

📋 Description

• Build and maintain the company-level message framework for all markets, with approval from the Senior Director, Marketing • Own positioning and messaging for ESA and school choice programs, K-12 schools and districts, and the ClassWallet platform for agencies, districts, families, and educators • Build and maintain sales enablement materials, including pitch decks, battlecards, talk tracks, demo narratives, and objection handling • Own competitive intelligence and positioning for core markets using win/loss analysis • Plan and deliver Tier 1–3 launch marketing and review Tier 4 launches run from templates • Bring buyer and market insight into product discovery and join high go-to-market-risk discovery • Supply messaging for proposals, customer service communications, the website, and campaigns • Train sales leadership to drive adoption of enablement materials • Partner with Product Management from business case through launch • Help Sales and the proposal team clearly explain why ClassWallet wins • Provide market input to the CPO, Product Strategy & Insights, and Product Management

🎯 Requirements

• Experience marketing to government, education or other public-sector buyers • A track record of positioning and messaging that measurably improved win rates or sales effectiveness • Experience running launches end to end with product and sales teams • Hands-on competitive intelligence experience; win/loss experience a plus • Excellent writing skills, turning complex policy and financial detail into clear language • Comfortable interviewing buyers and users, from state program directors to parents • Excellent presentation skills and ability to command a room • 6+ years of B2B product marketing experience, ideally at a SaaS company • Experience with ESA, school choice, K-12 district or other education funding programs preferred • Experience in fintech or payments preferred • Experience at a company moving from a sales-led to a product-led operating model preferred • Degree in a technical field such as engineering preferred

🏖️ Benefits

• Excellent salary and benefits commensurate with experience • Positive, family-oriented team environment • Encouragement, positive reinforcement, and gratitude • Healthy work-life perspective • Equal Opportunity Employer

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