Manager, Product Marketing

🔥 16 hours ago

🏈 Alabama, Arizona, +29 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

RethinkFirst

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

RethinkFirst is a company dedicated to transforming behavioral health through clinical expertise, data science, and technology. By leveraging these strengths, RethinkFirst aims to empower its customers and drive improved outcomes, thereby positively impacting the lives of millions worldwide. The company provides solutions for various sectors, including schools and businesses, by supporting students and employees alike with mental health resources and tools. With substantial contributions in education, such as working with eight of the largest school districts and supporting over 3 million students, and in corporate wellness, such as reducing absenteeism for companies like Volvo, RethinkFirst utilizes AI and big data to predict patient progress and enhance clinical outcomes. Its services extend across 225 countries, significantly influencing 11 million lives globally.

📋 Description

• Lead, coach, and develop a team of product marketers • Own product marketing strategy and execution for designated lines of business from market assessment through launch, adoption, and growth • Partner with Product and business leaders on roadmaps, commercialization priorities, investment decisions, and growth plans • Research customers, competitors, market dynamics, and whitespace • Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis • Turn market and business insights into recommendations for product investment, revenue planning, and routes to market • Lead positioning, messaging, value propositions, buyer insights, and competitive differentiation • Own pricing and packaging strategy with Product, Finance, Sales, and business leadership • Lead go-to-market strategy for new products, enhancements, and packaging changes • Equip Sales and Customer Success with narratives, tools, training, and competitive guidance • Identify customer advocates and develop testimonials, reference stories, and case studies • Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization • Communicate priorities, insights, risks, and recommendations to executives and cross-functional partners

🎯 Requirements

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment • 3+ years of people management experience • Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance • Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches • Experience building customer advocacy programs, developing testimonials, and creating case studies • Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches • Strong people leadership, including setting direction, delegating ownership, giving clear feedback, and contributing hands-on when needed • Commercial and analytical fluency, including structuring ambiguous questions, testing assumptions, interpreting data, and making defensible recommendations • Excellent writing, storytelling, presentation, project management, and executive communication skills • Hands-on, entrepreneurial mindset and comfort operating in a fast-moving environment with incomplete information • Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market is preferred

🏖️ Benefits

• Equal opportunity workplace commitment • Workplace free from harassment and discrimination • Accommodations available for applicants with disabilities

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume