Product Marketing Specialist – Switchboards

🔥 19 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $100.5k - $160.8k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

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ABB

WebsiteLinkedInAll Job Openings

10,000+ employees

⚡ Energy

🏭 Manufacturing

🔧 Hardware

💰 $545.9M Post-IPO Debt - ABB on 2023-11

Energy • Manufacturing • Hardware

ABB is a global technology and engineering company focused on electrification, industrial automation, and motion (electrical motors, drives, robotics and related systems). The company provides products, systems and services for electrification, power and automation across sectors such as buildings and infrastructure, industrial automation, marine and ports, oil & gas, and power generation, with an emphasis on energy efficiency and sustainable solutions.

📋 Description

• Drive the growth and market success of low-voltage switchboards in the U.S. • Translate customer insights into product strategy, positioning, launches, and sales enablement • Partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing • Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards • Align global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience • Serve as the commercial interface across customers and cross-functional teams • Translate voice-of-customer and field insights into prioritized product requirements, roadmaps, and initiatives • Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes • Develop positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance improvement plans • Equip Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance, and ongoing support • Report to the Product Marketing Manager

🎯 Requirements

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field • Minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales • Understanding of the US construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users • Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools • Strong analytical and business-case development skills • Ability to use market, financial, operational, and customer data to recommend priorities and actions • Demonstrated ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams • Ability to travel up to 30% • Candidates must already have work authorization that would permit them to work for ABB in the US • Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools is preferred

🏖️ Benefits

• Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan • Choice between two dental plan options: Core and Core Plus • Vision benefit • Company paid life insurance (2X base pay) • Company paid AD&D (1X base pay) • Voluntary life and AD&D – 100% employee paid up to maximums • Short Term Disability – up to 26 weeks – Company paid • Long Term Disability – 60% of pay – Company paid; ability to “buy-up” to 66 2/3% of pay • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance) • Paid Parental Leave • Employee Assistance Program • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption • Employee discount program • 401k Savings Plan with Company Contributions • Employee Stock Acquisition Plan (ESAP) • 11 paid holidays • Vacation under a permissive time away policy for salaried exempt positions • Remote work model • Short-term incentive plan/annual bonus

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