Senior Manager, Product Marketing

Job not on LinkedIn

🕒 Yesterday

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

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Netspend

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🏦 Banking

👥 B2C

💰 Venture Round - NetSpend on 2009-07

Fintech • Banking • B2C

Netspend is a financial technology company that provides consumer-focused prepaid card and debit account services, plus related money-management features. It offers Netspend® prepaid cards available at retail locations, debit accounts with direct deposit (including early access to paychecks and government benefits), savings accounts, cash-back rewards, optional overdraft protection, and a nationwide reload network. Netspend is not a bank; its banking services are provided through partner banks (e. g. , Pathward, N. A. and Republic Bank & Trust Company) and deposits are FDIC-insured through those issuing banks. Netspend targets consumers who need accessible, no-credit-check payment and banking alternatives and operates an app and broad retail distribution (25+ years in service, 130K+ distribution locations, 200M+ registered accounts).

📋 Description

• Lead go-to-market efforts for Netspend’s debit and prepaid card product portfolio • Support end-to-end GTM planning and execution for product launches, feature releases, and market expansions • Define launch objectives, success metrics, segmentation strategy, channel mix, and phased rollout plans • Run A/B and multivariate tests on messaging, offers, and creative • Use data to recommend positioning adjustments, channel investment, and product feature prioritization • Monitor competitive landscapes across prepaid, neobank, and challenger bank segments • Conduct customer and competitive research • Build business cases for product marketing investments, including budgets, customer impact, LTV, and revenue contributions • Analyze pricing elasticity, competitive benchmarks, and willingness-to-pay to recommend monetization approaches • Develop pricing narratives aligned with brand values and regulatory requirements • Develop co-marketing frameworks and joint value propositions with Partnerships • Leverage partner ecosystems to extend product reach and drive incremental acquisition • Own product value propositions, messaging hierarchies, and positioning by product line and customer segment • Mentor junior marketing team members • Establish product marketing roadmaps, competitive intelligence frameworks, operating models, processes, and playbooks • Measure impact on product adoption, activation, and retention

🎯 Requirements

• 5–7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely adjacent industry • Meticulous attention to detail and consistently high quality standards • Proven track record supporting end-to-end GTM launches and driving adoption for financial products • Experience with segmentation, messaging, and positioning for financial products across email, checkout, and landing pages • Ability to work with data and creative briefs • Strong cross-functional leadership experience with product, operations, engineering, bank partners, and legal in a regulated, matrixed environment • Proficiency with marketing analytics tools and ability to draw actionable insights from data • Preferred: experience with debit, prepaid, or reloadable card products, including Visa or Mastercard network-branded products • Preferred: exposure to consumer lending, credit builder, or earned wage access products • Preferred: familiarity with B2B2C distribution models and employer, government, and retail partnerships • Preferred: working knowledge of CFPB, TILA, FCRA, and ECOA regulations • Preferred: 7+ years relevant experience and a Bachelor’s degree, or equivalent combination of education and experience • Must be legally authorized to work in the United States; sponsorship may be required to be disclosed

🏖️ Benefits

• Annual performance bonus • Equity participation • Comprehensive health, dental, and vision benefits • 401(k) with company match • Flexible/hybrid work environment • Professional development budget • Mission-driven culture focused on financial inclusion and expanding access to financial tools for all Americans

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