Manager, Digital Monetization, Affiliate Strategy

Job not on LinkedIn

November 20

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $60k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🪙 Affiliate Manager

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ClubWPT Gold

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Gaming • B2C • eCommerce

ClubWPT Gold is an online poker platform that offers players a chance to participate in poker games and tournaments for fun and the opportunity to win cash prizes without the need for real-money gambling. It provides a social gaming experience with a community-focused approach, allowing users to engage with each other while playing.

51 - 200 employees

🎮 Gaming

👥 B2C

🛍️ eCommerce

📋 Description

• Take ownership of the worldpokertour.com traffic funnel. Analyze user behavior to identify high-intent pages and implement strategies to convert readers into ClubWPT Gold sign-ups. • Strategically manage on-site inventory (banners, in-text links, pop-ups, and widgets) to maximize Click-Through Rate (CTR) and conversion value without degrading the user experience. • Conduct A/B tests on landing pages, Call-to-Action (CTA) placement, and creative assets to improve affiliate performance. • Collaborate with the editorial team to develop "commercial content" (e.g., How to Play, Strategy Guides, Poker Room Reviews) that ranks for high-intent keywords and drives traffic directly to ClubWPT Gold. • Ensure all SEO efforts are aligned with monetization goals, balancing high-traffic keywords with high-conversion keywords. • Develop digital catch-nets for our TV audience. Work on strategies to capture linear TV viewers (via QR codes, vanity URLs, and second-screen experiences) and funnel them into the digital ecosystem. • Create specific landing pages that align with current TV broadcasts to ensure message continuity and higher conversion rates. • Track, measure, and report on the performance of WPT traffic sent to ClubWPT Gold. • Monitor key metrics: Impressions, CTR, Conversion Rate, Cost Per Acquisition (internal equivalent), and Player Value. • Manage affiliate tracking links and attribution to ensure data accuracy between the media site and the poker platform.

🎯 Requirements

• 3–5+ years in Digital Marketing, specifically within Affiliate Management, Media Buying, or Publisher/Site Monetization. • Experience in iGaming, Poker, Sports Betting, or a similar high-compliance, high-transaction industry is strongly preferred. • The "Publisher" Mindset: You understand how large media sites monetize traffic. You know the difference between a standard blog post and a high-converting affiliate review. • Technical Skills: Proficiency with Google Analytics (GA4), WordPress (or similar CMS), and Affiliate Tracking Software. Basic HTML/CSS knowledge for tracking code implementation is a plus. • Data-Driven: You make decisions based on spreadsheet data, not gut feeling. You live in the metrics of CTR and Conversion %.

🏖️ Benefits

• Be part of a team shaping the future of online poker and casino gaming. • Work with a global team of passionate gaming professionals. • Opportunity to take true ownership of a product with massive reach.